Kenya Telecom Operators Country Intelligence Report

Kenya Telecom Operators Country Intelligence Report

Summary

Kenya Telecom Operators Country Intelligence Report, a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Kenya today, with detailed forecasts of key indicators up to 2029. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, and mobile segments, as well as a review of key regulatory trends.

The Country Intelligence Report provides in-depth analysis of the following -

• Demographic and macroeconomic context in Kenya.
• The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation, and more.
• Telecom services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, and mobile data markets.
• The competitive landscape: an examination of the positioning of leading players in the telecom services market as well as subscription market shares across segments.
• Company snapshots: analysis of the financial position of leading service providers in the telecommunications markets.
• Underlying assumptions behind our published base-case forecasts as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Total telecom service revenue in the Kenya will increase at a CAGR of 3.7% during 2024-2029 primarily supported by growth in the mobile data and fixed broadband service segments. Mobile data service revenue will grow at a robust CAGR of 5.5% over the forecast period, driven by a continued rise in mobile internet subscriber base, proliferation of low-cost smartphones, data-centric plans offered by telcos, and a projected growth in the adoption of 4G/5G services, which yield higher data ARPU. Fixed broadband service revenue will grow at a CAGR of 9% during 2024-2029, supported by growing adoption of fixed broadband services on the back of improving fixed broadband network coverage.

Scope

• The overall telecom service revenue in Kenya will grow at a CAGR of 3.7% during 2024-2029.
• Mobile data service revenue will grow at a robust CAGR of 5.5% over the forecast period, driven by increasing smartphone and mobile internet subscriptions.
• Top three operators Safaricom, Airtel, and Telkom Kenya accounted for 96.9% of total mobile subscriptions in 2024.

Reasons to Buy

• This Country Intelligence Report offers a thorough, forward-looking analysis of Kenya’s telecommunications markets, service providers, and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Kenya’s mobile communications, fixed telephony, broadband markets, including the evolution of service provider market shares.
• With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
• The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Kenya’s telecommunications markets.
• The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Kenya.