The Kellogg Company - Company Overview and Analysis, 2023 Update

The Kellogg Company - Company Overview and Analysis, 2023 Update

Summary

The Kellogg Company - Company Overview and Analysis, 2023 Update, reports key findings as of 28th March, 2023 based on market analysis and brand diversification by industry and geography.

Kellogg's has a presence in the food and consumer health industries. The company owns various well-known brands, including Pringles, Special K, and Cheez-It. The company's key markets include the US, the UK, and Canada, generating 67.4% of sales in 2022. The company is investing in themes such as ecommerce, cybersecurity, social media, artificial intelligence, and easy & affordable with various strategies and initiatives supporting them. Products under the Kellogg's brand family available in e-retailers in the US have had significant price increases over the year. Processed snacks recorded the most significant price increase, at 47%. However, overall, there is the impression that Kellogg's key product price increases have not peaked yet.

Scope

• Kellogg's has a diversified geographical presence worldwide.
• Kellogg's food business in Asia sees a favorable outlook.
• Health & wellness and sustainability are focus areas for Kellogg's.
• Processed snacks experienced the significant price increase over the year, including Pringles.
• Kellogg's is actively investing in the Health & Wellness and Internet of Things themes.

Reasons to Buy

• Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.