Kao Corporation - Company Overview and Analysis, 2023 Update
Summary
Kao Corporation - Company Overview and Analysis, 2023 Update, reports key findings as of 19th July, 2023 based on market analysis and brand diversification by industry and geography.
Kao Corporation (Kao) is a Japanese manufacturer and marketer of consumer goods and chemicals, with most of its sales coming from the cosmetics & toiletries (60.4%) and household products (23.4%) industries. Kao has presence across all the regions worldwide with major business concentrated in Asia, which accounted for 87.9% of value sales in 2022. Japan was the key market for the company generating sales of 62.6%, followed by China and the US. GlobalData’s thematic scorecard for the household products industry shows that Kao is placed at the fifth position with a score of four in five themes which include virtual reality, ecommerce, health & wellness, environmental, social, and corporate governance (ESG), and artificial intelligence.
Scope
Asia was the leading revenue generating region for Kao in 2022
North America presents ample growth prospects for Kao
Kao’s business in Asia sees a favorable outlook
Kao Corporation’s sentiment score grows slightly after August 2022
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