Jersey Mike's Subs - Success Case Study

Jersey Mike's Subs - Success Case Study

Summary

Jersey Mike's is a fast-casual restaurant chain that specializes in high-quality sub sandwiches, with franchises across the US. Despite the pandemic, Jersey Mike's has continued to succeed through their focus on quality ingredients, customer service, and effective marketing strategies. The brand has outperformed Subway in the last five years due to their adaptability and commitment to maintaining a high level of consistency in their products.

Jersey Mike's is a well-known sandwich restaurant chain in the US, serving fresh and high-quality sub sandwiches. Despite challenges posed by the COVID-19 pandemic, Jersey Mike's has adapted and succeeded by focusing on customer service, quality ingredients, and effective marketing strategies. Their success presents valuable lessons for other brands in terms of quality, convenience, adaptability, and strong franchise networks.

Scope

• Jersey Mike's has been successful due to its focus on customer service, use of high-quality ingredients, and adaptability to changing market conditions.
• Their comprehensive marketing strategy, on-time digital transformation, and effective social media use have also played a key role in their success.
• Jersey Mike's approach offers important lessons for other brands, including the importance of quality and consistency in products, convenience and adaptability, and strong franchise networks.

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.