Japan Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2022 Update

Japan Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2022 Update

Summary

GlobalData’s Japan Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2022 Update report provides a thorough insight into Japan's domestic and outbound tourism market. The report looks at the profiles of Japanese tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into the Japanese outbound travel market.

Key Highlights

• Prior to COVID-19, Japanese outbound tourism had been growing steadily year-on-year. The number of outbound tourists declined by xx% YoY from 2019 to 2020 to xx million international departures and further to xx million in 2021 as the Japanese government placed restrictions in place to limit the spread of COVID-19 by limiting international travel.
• Going forward, outbound travel is set to reach xx million trips which will exceed pre-pandemic levels by 2024, according to GlobalData forecasts. In 2021, the top international destinations for Japan were the United Kingdom, China, Spain, Italy, and France. According to GlobalData’s Q3 2021 Consumer Survey, Japanese travelers typically enjoy gastronomy holidays (xx%), cultural holidays (xx%), and multi-stop travel (xx%). In 2020, domestic tourists declined by xx% YoY from xx million in 2019 to xx million in 2020 and xx million in 2021 as a result of COVID-19. In 2019, total outbound expenditure reached $xx billion.
• As COVID-19 limited international travel, total outbound tourism expenditure declined xx% YoY to $xx billion in 2020 and has since recovered by xx% YoY to $xx billion in 2021. Total outbound expenditure is projected to reach xx billion by 2024, according to GlobalData forecasts.

• This report is part of GlobalData's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Japanese source market.

• This report provides a clear insight into developments in Japan's domestic and outbound tourism markets.
• The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets. The report explores the demands of Japanese travelers and the reasons that they travel, providing insight into the trends that are emerging in this key source market.
• The reader gains a strong understanding of the opportunities in this market, as well as the risks, to support better business decisions. This report examines the impact of COVID-19 and inflation on Japanese outbound and domestic tourism.