Japan Media Landscape

Japan Media Landscape

Summary

The Japan Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Japan today, with top-level data and detailed forecasts of key indicators up to 2028. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

• Cable TV will remain the leading pay-TV platform through to 2028, despite a decline in subscriptions from 9.1 million in 2023 to 8.5 million in 2028, at a five-year CAGR of 1.2%. IPTV subscriptions will grow at a CAGR of 1.8% from 4.0 million in 2023 to 4.3 million in 2028, supported by improving fixed broadband infrastructure in the country and rising adoption of multiplay bundles, including IPTV services.
• The competition in the market has intensified as more international content providers enter the Japanese SVOD market. In order to maintain and expand their market positions, non-Japanese players are adding local content, such as anime, and investing heavily in producing original Japanese content to adapt to the demand.
• Growth in mobile subscriptions will be driven by growing adoption of M2M/IoT connectivity and solutions as mobile network operators (MNOs) focus on exploiting M2M/IoT opportunities.
• Fiber lines accounted for 84.1% of residential broadband lines in 2023 and will reach 85.6% in 2028. This growth is supported by the rising demand for higher-speed broadband connectivity and the government’s focus on the expansion of fiber-optic network services in the country.

Scope

• Pay-TV operators had 18.2 million subscribers in 2023. Total pay-TV subscriptions will fall by approximately 511,000 over the forecast period, reaching 17.7 million in 2028.
• Japan had an estimated 59.2 million subscription video-on-demand (SVOD) accounts at the end of 2023, an increase of 5.4 million or 9.9% from 2022. Japan’s SVOD accounts are expected to grow at a CAGR of 5.1% over the forecast period, reaching 75.7 million in 2028.
• Total mobile subscriptions in Japan reached an estimated 212.8 million in 2023. Over the 2023-2028 forecast period, mobile operators will add a combined 26.3 million mobile subscribers at a CAGR of 2.4%, bringing the country’s total mobile subscriptions to 239.2 million in 2028.
• Total fixed broadband lines in Japan will increase from 45.5 million in 2023 to 47.9 million by the end of 2028, driven by the government and operators to grow fiber-to-the-home and fiber-to-the-business (FTTH/B) coverage and adoption.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Japanese television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Japanese pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.