Japan Cigarettes - Market Assessment and Forecasts to 2028

Japan Cigarettes - Market Assessment and Forecasts to 2028

Summary

The Japanese cigarettes category is expected to increase from JPY3,056.9 billion ($21.8 billion) in 2023 to JPY3,168.0 billion ($23.4 billion) by 2028, growing at a CAGR of 0.7%. Per capita expenditure of cigarettes stood at $175.4 in 2023 in Japan, which was higher than the global level ($110) and the regional level ($113.7). Smoking prevalence in Japan was 15.4% in 2023 with 24.3% of men and 7.0% of women classified as smokers. Mevius by Japan Tobacco Inc was the most preferred cigarette brand in 2023. Hong Kong (China SAR) was the leading exporter of cigarettes from Japan.

Scope

• Per capita expenditure of cigarettes was higher in Japan than the global and regional levels in 2023
• South Korea was the leading exporter of cigarettes to Japan
• Hong Kong (China SAR) was the largest importer of cigarettes from Japan
• Convinience stores was the leading distribution channel in the cigarettes category
• Japan Tobacco International (JTI) was the leading company in the cigarettes category

• Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and identify where to compete.