Japan Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

Japan Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028


Summary

“Japan Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Japanese market.

The number of live births in Japan declined by 21.1% during 2016-22, reaching 770,700 in 2022. This resulted in a baby population of 2.4 million in 2022. The GDP of Japan grew by 1% in 2022, owing to the recovering economic activity, while consumer price inflation stood at 2.5%. Overall sales in value terms have decreased in recent years with the sector registering a negative CAGR of 1.3% during 2016-22. In volume terms, sales contracted in 2022 declining at a CAGR of 2% during 2016-22. Baby milks remained the largest category in value terms with over 55% of the baby food sector, followed by baby wet meals & other. Asahi Group Holdings and Meiji Holdings Company were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 45% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Japan. The market for baby food in the country is expected to increase in value terms during 2022-28, registering a CAGR of 0.9%.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby milks decreased from JPY66.3 billion ($609.2 million) in 2016 to JPY55.6 billion ($424.1 million) in 2022, registering a negative CAGR of 2.9% during this period.
  • Baby cereals & dry meals volumes increased from 0.36 million kg in 2016 to 0.5 million kg in 2022, at a CAGR of 5.6%.
  • Value sales of the baby wet meals & other category rose from JPY21.1 billion ($193.8 million) in 2016 to JPY23.9 billion ($182.3 million) in 2022, at a CAGR of 2.1%.
  • During 2016-22, PCC of baby finger food grew by 2.5%.
  • During 2016-22, PCC of baby drinks grew by 3.8%.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Japan Compared with Other Leading Countries* in Asia-Pacific
    • PCC and PCE of Japan Compared with Global and Asia-Pacific Markets
  • Background
    • Births - Live Birth Rates
    • Births - Measures to Increase the Birth Rate
    • Births - Birth Rates by Region
    • The Consumer: Survey Insights
    • The Consumer
    • Sociodemographic Trends
    • Working Women
    • Working Women - Legislation
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends - Prevalence
    • Regulations
  • Overview
    • Japan Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
  • Category Analysis
    • Baby Milks
      • Market Size Analysis - Category: Baby Milks
      • Baby Milks: Per Capita Trends
      • Baby Milks: Per Capita Trends by Age Group
      • Baby Milks: Segmentation
      • Baby Milks: Manufacturers & Brands
    • Baby Cereals & Dry Meals
      • Market Size Analysis - Category: Baby Cereals & Dry Meals
      • Baby Cereals & Dry Meals: Per Capita Trends
      • Baby Cereals & Dry Meals: Segmentation
      • Baby Cereals & Dry Meals: Manufacturers & Brands
    • Baby Wet Meals & Other
      • Market Size Analysis - Category: Baby Wet Meals & Other
      • Baby Wet Meals & Other: Per Capita Trends
      • Baby Wet Meals & Other: Segmentation
      • Baby Wet Meals & Other: Manufacturers & Brands
    • Baby Finger Food
      • Market Size Analysis - Category: Baby Finger Food
      • Baby Finger Food: Per Capita Trends
      • Baby Finger Food: Segmentation
      • Baby Finger Food: Manufacturers & Brands
    • Baby Drinks
      • Market Size Analysis - Category: Baby Drinks
      • Baby Drinks: Per Capita Trends
      • Baby Drinks: Segmentation
      • Baby Drinks: Manufacturers & Brands
  • Production and Trade
    • Imports
    • Exports
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
  • Economic Background
    • GDP Growth and Inflation
  • Prospects and Forecasts
    • Future Trends
  • Definitions
    • Definitions - Category
    • Definitions - Terminology
  • Appendix
    • Baby Population: A fall of 17.9% is expected during 2022-28
    • Sector Value: In 2022, baby food market's value sales amounted to $727.2 million
    • Sector Value: In constant price terms, sales decreased by 11.3% during 2016-22
    • Sector Volume: Baby food consumption amounted to 45.99 million kg in 2022
    • PCE: Expenditure per baby aged 0-36 months stood at $300.1 in 2022
    • PCE: Spending in real terms increased by 9.3% during 2016-22
    • PCC: Intake per baby aged 0-3 years stood at 19kg in 2022
    • Baby Milks: Growing-up milk accounted for 63.5% of volume sales in 2022
    • Value Forecasts: During 2022-28, the market's overall value is set to increase by 23.4%
    • Value Forecasts: Value sales are set to total JPY92.7 billion ($829.2 million) in 2028
    • Volume Forecasts: Baby food consumption will total 42.74 million kg in 2028
    • Per Capita Forecasts: PCE in current terms is forecast to reach $450.8 per baby in 2028
    • Per Capita Forecasts: PCE (constant prices) is expected to grow by 18.4% during 2022-28
    • Per Capita Forecasts: Intake per baby aged 0-3 years is set to stand at 21.5kg in 2028
    • Exchange Rates (LCU per $)
    • Store Checks: The baby wet meals & other category recorded the largest share of SKUs
  • Methodology

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings