JYSK, Denmark (Home) Shoppers Profile, Market Share and Competitive Positioning

JYSK, Denmark (Home) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Key Highlights

• 54.3% of the JYSK's shoppers are female, as they are often the main influencers of home decor purchases.
• JYSK’s focus on quality while keeping its prices competitive ensures that it is accessible and attractive to all income groups
• JYSK’s share of the Danish home market has risen consistently since 2017, increasing from 10.5% in 2017 to 12.4% in 2021, cementing its position as the market leader.
• During its FY2021/22, the retailer opened 135 stores globally as it continues to expand to new countries.

• JYSK’s ability to serve a large customer base and its customer-centric proposition ensures high market penetration
• JYSK has gained share in the Danish home market, with significant gains in 2021 as stores reopened as lockdown restrictions were lifted
• The retailer must enhance its omnichannel offerings to meet growing consumer demand for shopping online

• Gain a comprehensive knowledge on JYSK business and develop a competitive advantage
• Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing &footwear market segment in Denmark