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JYSK, Denmark (Home) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Mar 02, 2023
Length 20 Pages
SKU # GBDT17836563

Description

JYSK, Denmark (Home) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Key Highlights
  • 54.3% of the JYSK's shoppers are female, as they are often the main influencers of home decor purchases.
  • JYSK’s focus on quality while keeping its prices competitive ensures that it is accessible and attractive to all income groups
  • JYSK’s share of the Danish home market has risen consistently since 2017, increasing from 10.5% in 2017 to 12.4% in 2021, cementing its position as the market leader.
  • During its FY2021/22, the retailer opened 135 stores globally as it continues to expand to new countries.
Scope
  • JYSK’s ability to serve a large customer base and its customer-centric proposition ensures high market penetration
  • JYSK has gained share in the Danish home market, with significant gains in 2021 as stores reopened as lockdown restrictions were lifted
  • The retailer must enhance its omnichannel offerings to meet growing consumer demand for shopping online
Reasons to Buy
  • Gain a comprehensive knowledge on JYSK business and develop a competitive advantage
  • Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing &footwear market segment in Denmark

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Home shopper profile
Where Danish consumers buy home products
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Home market
Retailer’s market share
Top 10 retailers’ market share
Retailers’ share of shoppers
Market positioning map
Contacts

Pricing

Currency Rates
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