JD.com, China (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
Summary
JD.com’s online pureplay proposition aligns with the changing customer shopping behaviour in China which is shifting towards a more digitized shopping pattern.
JD.com’s website and mobile application act as a one-stop-shopping medium for all kinds of products. As a result, 53.2% of Chinese consumers purchase health & beauty products from JD.com.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
- JD.com attracts high-income millennials with its ease of shopping and mass market positioning
- JD.com maintains its leading position in Chinese retail on the back of a superior logistical ecosystem and high customer satisfaction
- JD.com’s global strategic acquisitions and collaborations will propel growth in upcoming years
- Gain a comprehensive knowledge on JD.com's business and develop a competitive advantage
- Investigate current trends in the health and beauty market to identify the best opportunities to exploit
- Analysis of key players in the health and beauty segment in China
- Executive Summary
- Retailer’s Shopper profile
- Health and beauty shopper profile
- Where Chinese consumers buy health & beauty products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Health & beauty market
- JD.com’s market share
- Top 10 retailers’ market share
- Market positioning map
- Contacts
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook