
JD.com, China (Electricals) Shoppers Profile, Market Share and Competitive Positioning
Description
JD.com, China (Electricals) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Key Highlights
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Key Highlights
- 66.7% of Chinese electricals shoppers purchased from the retailer in 2021, far ahead the second most-purchased from retailer, Alibaba at 31.3%.
- Its mass market price positioning attracts customers with annual pre-tax household incomes of CNY100,000 and above, who account for 81.8% of its shoppers.
- JD.com is by far the most popular among millennials, which make up 59.9% of its shopper base
- JD.com is the dominant leader in the Chinese electricals market, with a share of 28.6% in 2021
- JD.com attracts high-income millennials with its convenience and mass market positioning
- JD.com is by far the leader of the Chinese electricals market
- Technology and promotional events have contributed to JD.com’s success so far
- Gain a comprehensive knowledge on JD.com business and develop a competitive advantage
- Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing &footwear market segment in China
Table of Contents
20 Pages
- Executive Summary
- Retailer’s Shopper profile
- Electricals shopper profile
- Where Chinese consumers purchase electricals
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance indicators
- Global sales
- Sales and market shares
- Electricals market
- Retailer’s market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
Pricing
Currency Rates
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