JD.com, China (Electricals) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Key Highlights
- 66.7% of Chinese electricals shoppers purchased from the retailer in 2021, far ahead the second most-purchased from retailer, Alibaba at 31.3%.
- Its mass market price positioning attracts customers with annual pre-tax household incomes of CNY100,000 and above, who account for 81.8% of its shoppers.
- JD.com is by far the most popular among millennials, which make up 59.9% of its shopper base
- JD.com is the dominant leader in the Chinese electricals market, with a share of 28.6% in 2021
- JD.com attracts high-income millennials with its convenience and mass market positioning
- JD.com is by far the leader of the Chinese electricals market
- Technology and promotional events have contributed to JD.com’s success so far
- Gain a comprehensive knowledge on JD.com business and develop a competitive advantage
- Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing &footwear market segment in China
- Executive Summary
- Retailer’s Shopper profile
- Electricals shopper profile
- Where Chinese consumers purchase electricals
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance indicators
- Global sales
- Sales and market shares
- Electricals market
- Retailer’s market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
Research Assistance
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