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JD.com, China (Electricals) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Feb 23, 2023
Length 20 Pages
SKU # GBDT17836561

Description

JD.com, China (Electricals) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Key Highlights
  • 66.7% of Chinese electricals shoppers purchased from the retailer in 2021, far ahead the second most-purchased from retailer, Alibaba at 31.3%.
  • Its mass market price positioning attracts customers with annual pre-tax household incomes of CNY100,000 and above, who account for 81.8% of its shoppers.
  • JD.com is by far the most popular among millennials, which make up 59.9% of its shopper base
  • JD.com is the dominant leader in the Chinese electricals market, with a share of 28.6% in 2021
Scope
  • JD.com attracts high-income millennials with its convenience and mass market positioning
  • JD.com is by far the leader of the Chinese electricals market
  • Technology and promotional events have contributed to JD.com’s success so far
Reasons to Buy
  • Gain a comprehensive knowledge on JD.com business and develop a competitive advantage
  • Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing &footwear market segment in China

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Electricals shopper profile
Where Chinese consumers purchase electricals
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance indicators
Global sales
Sales and market shares
Electricals market
Retailer’s market share
Top 10 retailers’ market share
Retailers’ share of shoppers
Market positioning map
Contacts
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