JD.com, China (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

JD.com, China (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

JD.com’s online proposition aligns with consumers shifting towards online shopping in China, with the country’s online penetration for clothing & footwear rising from 24.9% in 2019 to 28.7% in 2020, and only falling to 27.4% in 2021. JD.com’s clothing & footwear market share in China has grown rapidly, from 2.2% in 2019 to 2.8% in 2020, rising again to 3.3% in 2021. JD.com’s share lags that of key rival Alibaba though, with its share rising from 2.3% in 2019 to 3.9% in 2021. JD.com has regularly upgraded its technology through a systematic investment approach. It has invested heavily in its supply chain and built a fully automated warehouse that can handle 200,000 orders while employing only four people.

Scope

• JD.com’s wide product range and customer-centric proposition ensures high shopper penetration
• JD.com’s market share has grown significantly since 2019 as consumers shift to purchasing online, but rival Alibaba leads the apparel market in China
• JD.com’s technology adoption, strategic partnerships, and collaborations will drive long-term growth

• Gain a comprehensive knowledge on JD.com's business and develop a competitive advantage
• Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing & footwear market segment in China