JD Sports, UK (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

JD Sports, UK (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

JD Sports’ shopper base in the UK is predominantly composed of male shoppers (61.3%) due to its focus on sportswear and the variety of men’s athleisure brands it offers.

JD Sports sells premium apparel from Calvin Klein and Hugo Boss, as well as emerging sportswear brands like On Running and Castore, which has allowed the retailer to encourage repeat purchases among its millennial customers, who make up 51.6% of JD Sports' UK shopper base, according to GlobalData's Q3 2021 consumer survey.

Scope

• JD Sports' significant majority of customers are men, owing to their extensive selection of sportswear products.
• JD Sports have been able to attract customers from all income groups
• To bring in new customers and retain the existing ones, JD Sports offers a loyalty programme called 'JDX' for £10 per year, which includes exclusive privileges.

• Gain a comprehensive knowledge on JD Sports's business and develop a competitive advantage
• Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing & footwear market segment in UK