Italy Wine Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

Italy Wine Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

Summary

GlobalData’s Country Profile report on the wine sector in Italy provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Italian wine sector is led by the still wine category in both value and volume terms in 2021. The sparkling wine category is forecast to register the fastest value growth during 2021-2026. Hypermarkets & supermarkets is the leading channel for distribution of wine in the country. CAVIRO Soc Coop Agricola, Gruppo Italiano Vini S.P.A. and Cantine Riunite & Civ are the leading companies in the country. Glass is the most commonly used pack material in the Italian wine sector.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2016-2026
  • Category coverage: Value and growth analysis for fortified wine, sparkling wine and still wine with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers other general retailers
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, pod and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.
Scope
  • The per capita consumption and expenditure of wine in Italy were higher than the global and regional levels in 2021
  • The per capita consumption of still wine was higher than sparkling wine and fortified wine categories in Italy, in 2021
  • Hypermarkets & supermarkets was the leading distribution channel in the Italian wine sector
  • Brands are growing at a higher CAGR than private labels in the Italian wine sector
  • Consumption of still wine is higher than sparkling wine across leading cities in Italy
  • “Older consumers” represent the largest subset of the wine sector in Italy
Reasons to Buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report scope
Executive summary
Part 1: Market environment
Value and Volume share of Italy in the Global and Western Europe Markets
Growth Analysis of Italy compared to Other Leading Countries in the Western Europe Market
PCC and PCE of Italy compared to global and Western Europe market
Part 2: Sector deep dive
Italy Wine Sector Snapshot
Market Size Analysis
Cross-Category Comparison -Value Growth Analysis and Category Winners and Losers
Cross-Category Comparison -Volume Growth Analysis and Category Winners and Losers
Part 3: Category deep dive
Per Capita Consumption Analysis by Category
Market Size Analysis-Category: Fortified Wine
Segment-level Analysis (in Value Terms) -Fortified Wine
Segment-level Analysis (in Volume Terms) -Fortified Wine
Market Size Analysis-Category: Sparkling Wine
Segment-level Analysis (in Value Terms) -Sparkling Wine
Segment-level Analysis (in Volume Terms) -Sparkling Wine
Market Size Analysis -Category: Still Wine
Segment-level Analysis (in Value Terms) -Still Wine
Segment-level Analysis (in Volume Terms) -Still Wine
Part 4: Distribution analysis
Channel Share Analysis
Part 5: Competitive Environment
Leading Companies Volume Share
Brand Share Analysis of Top Five Companies
Brand Share Analysis of Top Five Companies by Category
Private Label Share Analysis by Category
Growth of Private Labels Compared to Branded Products
Degree Of Consolidation/Fragmentation by Category
Part 6: Packaging Analysis
Pack Material Growth Analysis
Pack Type Growth Analysis
Closure Type Growth Analysis
Primary Outer Type Growth Analysis
Part 7: City Deep Dive
Market Size Analysis of Top 10 Cities
Market Size Analysis of Top 10 Cities By Category
Leading Cities Contribution to Volume Growth
Part 8: Consumergraphics
Demographic Analysis
Part 9: Macroeconomic Analysis
GDP Growth And Inflation
Population Growth
Labor Market Trend
Economic Summary, Labor Market Trends, and Demographic Trends
Italy Risk Index (GCRI) 2021
Italy Risk Analysis -Compared to Global and Western European Markets
Methodology
Definitions
Appendix
List of Tables
Leading value categories
Fastest-growing segments (value), 2021
Cross-category comparison -by value (2016-2026)
Cross-category comparison -by volume (2016-2026)
Per capita consumption (by category), Italy compared to Western Europe and global levels (in liters), 2021
Fortified wine -value analysis by segment, 2016-2026
Fortified wine -volume analysis by segment, 2016-2026
Sparkling wine -value analysis by segment, 2016-2026
Sparkling wine -volume analysis by segment, 2016-2026
Still wine -value analysis by segment, 2016-2026
Still wine -volume analysis by segment, 2016-2026
Change in distribution share, 2016-2021
Top five companies share by brand (in volume terms) in the wine sector, 2021
Brand shares of top five companies (in volume terms) by category, 2021
Performance overview (score: 1-100)
Category data, by segment
Category data, by on-trade and off-trade
Per capita consumption (in liters), 2016-2026
Per capita expenditure ($), 2016-2026
Wine sales distribution in Italy -by category (EUR Million), 2021
Brand share (in volume terms) in the wine sector, 2021
Brand share (in volume terms) in the wine sector, by category, 2021
Pack material (in million pack units), 2016-2026
Pack materials by category (in million pack units), 2021
Pack type (in million pack units), 2016-2026
Pack types by category (in million pack units), 2021
Closure type (in million pack units), 2016-2026
Closure types by category (in million pack units), 2021
Primary outer type (in million pack units), 2016-2026
Primary outer types by category (in million pack units), 2021
Real GDP and annual growth (%), 2018-2026
Nominal GDP and annual growth (%), 2018-2026
Consumer price inflation (%), 2018-2026
Employed people and unemployment rate (%), 2018-2026
Nominal household final consumption expenditure and annual growth (%), 2018-2026
Population and annual growth (%), 2018-2026
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2016-2026
List of Figures
Value and volume share of Italy in the global and Western Europe wine sector, 2021-2026
Italy compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison -Italy, Western Europe, and global, 2016-2026
PCE comparison -Italy, Western Europe, and global, 2016-2026
Market size and growth analysis by value and volume, wine sector, 2016-2026
Cross-category comparison -value growth analysis and category winners and losers
Cross-category comparison -volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, fortified wine category, 2016-2026
Market size and growth analysis by value and volume, sparkling wine category, 2016-2026
Market size and growth analysis by value and volume, still wine category, 2016-2026
Share of key distribution channels (in volume terms)-wine, 2021
Key distribution channel share by category (in volume terms), 2021
Leading companies (in volume terms) in the wine sector, 2021
Private label penetration by category (in volume terms), 2021
Growth analysis, private label and brands, 2016-2021
Category-wise consolidation/fragmentation (in volume terms) -wine, 2021
Key pack materials in the Italian wine sector, percentage share of pack units, 2021
Annual growth rate by key pack material, 2016-2026
Use of pack material by category (in pack units), 2021
Key pack types in the Italian wine sector, percentage share of pack units, 2021
Annual growth rate by key pack type, 2016-2026
Use of pack type by category (in pack units), 2021
Key closure types in the Italian wine sector, percentage share of pack units, 2021
Annual growth rate by key closure type, 2016-2026
Use of closure type by category (in pack units), 2021
Key primary outer types in the Italian wine sector, percentage share of pack units, 2021
Annual growth rate by key primary outer type, 2016-2026
Use of primary outer type by category (in pack units), 2021
Volume growth analysis of top 10 cities (million liters), 2016-2021
Volume analysis of top 10 cities by category (million liters), 2021
Leading cities’ contribution to volume change, 2021-2026
Demographic analysis
Real GDP (EUR Billion) and annual growth (%)
Nominal GDP (EUR Billion) and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%) in EUR terms
Population (million) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (million) and unemployment rate (%)
Economic summary, labor market trends, and demographic trends
Five lowest-risk nations in GCRI Q4 2021
Five highest-risk nations in GCRI Q4 2021
Italy's performance in country risk analysis in comparison to Western Europe and the world
List of 104 countries analyzed to identify the high-potential countries in different regions

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings