Italy Source Tourism Insight Report Including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2023 Update

Italy Source Tourism Insight Report Including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2023 Update

Summary

GlobalData’s Tourism Source Market Insight: Italy report provides a thorough insight into Italy's domestic and outbound tourism market. The report looks at the profiles of Italian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Italian outbound travel market.

Key Highlights

Sun and beach holidays are the most popular holiday type amongst Italians, with xx% of survey respondents saying they typically take this type of holiday compared to a world average of xx%.
Recommendations from friends and family are important to Italians’ decision making, with xx% of respondents citing this as a key factor.
Italian spending increased from 2021 to 2022 by xx% domestically and xx% internationally.
The highest domestic spending sector is accommodation (xx%), followed by foodservice (xx%).

Scope

• This report is part of GlobalData's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Italian outbound travel market.

Reasons to Buy

• This report provides clear insight into developments in Italy's regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
• The report explores the different profiles of Italian tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market. The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.
• This report examines the impact of COVID-19 on Italy's outbound and domestic tourism.