Italy Over-the-Counter (OTC) Healthcare Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

Italy Over-the-Counter (OTC) Healthcare Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

Summary

GlobalData’s Country Profile report on the OTC healthcare sector in Italy provides insights on high growth markets to target, trends in the usage of category level distribution data and companies market shares.

The Italian OTC healthcare sector was led by cough and cold preparations in value terms. However, the medicated skin products category is also forecast to register fastest value growth during 2021-2026. Drug stores & pharmacies is the leading channel for distribution of OTC healthcare products in the country. Bayer Ag, Procter & Gamble and Novartis are the leading players in the Italian OTC healthcare.

What else is contained?

• Sector data: Overall sector value data with growth analysis for 2016-2026
• Category coverage: Value and growth analysis for Analgesics, ‘cough and cold preparations’, first aid kits, indigestion preparations, medicated skin products, ‘plasters & bandages’, topical OTC medicines, traditional medicines, ‘vitamins and minerals’ and ‘other OTC healthcare products’ with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
• Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
• Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs , convenience stores, drug stores & pharmacies, food & drinks specialists, hypermarkets & supermarkets, and other general retailers.

• The per capita expenditure of OTC healthcare in Italy was higher than both the global and regional levels in 2021
• The per capita expenditure of cough and cold preparations was higher than the rest of the OTC health care categories in Italy in 2021
• Bayer Ag accounted for a highest value share in the Italian OTC healthcare sector, in 2021
• Private labels are growing at a higher CAGR than brands in the Italian OTC healthcare
• In 2021, strong domestic demand, and government and EU funding support will bolster GDP growth

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.