Italy Beer and Cider Market Insights 2024

Italy Beer and Cider Market Insights 2024 Summary Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections. Key insights and drivers behind the Beer and Cider market performance Scope - Italy’s economy expanded by 0.9% in 2023, owing to an upsurge in recovery and resilience facility capital spending. According to the Italian National Institute of Statistics (ISTAT), consumer prices increased by an average of 5.7% in 2023, remaining high despite registering a decline from 8.1% in 2022. - A high inflation rate and slow economic growth created a challenging environment for Italy’s beer & cider market. In 2023, volume sales fell 3.5% annually. Reasons to Buy - Gain an in-depth understanding of the dynamics and structure of the Italian beer and cider industry, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning. - Understand volume vs. value data and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability. - Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Introduction
    • Executive Summary
    • Industry Snapshot
    • Sector Snapshot
    • Beer & Cider Volume and Value Growth Projections
    • Enablers and Inhibitors of Beer & Cider Growth
  • Category and Segment Insight
    • Beer & Cider Winners and Losers
    • Beer Category Overview
    • Beer - Beer Type Evolution
    • Flavor Dynamics - Beer
    • Craft Beer Segment Dynamics
    • Cider Category Overview
    • Brand vs. Private Label Dynamics
    • Price Segmentation
    • Alcoholic-Strength Segment Dynamics
    • Beer: Emerging Trends & Opportunities
  • Company and Brand Insight
    • Top Beer & Cider Company Dynamics
      • Table Performance of top companies, 2023
    • Leading Company Profile - Heineken Italia
    • Leading Company Profile - Peroni
    • Leading Company Profile - Birra Castello
    • Tier 2 Companies - Key Callouts
    • Top Beer & Cider Brand Dynamics
      • Table Performance of top brands, 2023
    • Brand Spotlight Case Studies - How to Win
    • Brand Spotlight Case Studies - What to Learn
    • Job Analytics - Themes Evolution
    • Job Analytics - Total Jobs
    • Global Patent Filings
  • Distribution Insight
    • Beer & Cider Channel Dynamics
    • Beer & Cider Sub-Channel Dynamics
      • Table Performance of on- and off-premise channels, 2023
    • Price Point Analysis
  • Packaging Insight
    • External Packaging Influences
    • Packaging Snapshot
    • Packaging Material Snapshot
    • Packaging Type Snapshot
  • Consumer Insight
    • Key Drivers Influencing Beer & Cider Consumption
    • Moderation & Avoidance
    • Novel & Experimental
    • Environmental Responsibility
  • Actionable Insights
  • Appendix
    • Category Definitions
      • Beer & Cider Sector Definitions
      • Category Definitions: Beer
      • Category Definitions: Cider
    • Packaging Definitions
    • Channel Definitions
  • Research Methodology
    • Research Methodology - Overview
    • Primary Research
    • Industry Research
    • Intelligence Tools
    • Pricing Sources
    • Value Methodology
    • Forecast Methodology - Introduction
    • Forecast Methodology - Process
    • Forecast Methodology - Price Elasticity
    • Forecast Methodology - Technical USPs
    • Forecast Methodology - Review Process
    • Forecast Methodology - Case Study

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