Italy Beer and Cider Analysis by Category and Segment, Company and Brand, Price, Distribution, Packaging and Consumer Insights

Italy Beer and Cider Analysis by Category and Segment, Company and Brand, Price, Distribution, Packaging and Consumer Insights

Summary

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance

Scope

• Italy has a strong and deeply ingrained wine culture. Wine has been a staple of Italian cuisine and social life for centuries. Wine is also considered a natural complement to a range of Italian dishes, which might not always pair as well with beer. Therefore, Italian consumers prefer wine over beer.
• Rising health concerns, accentuated by the COVID-19 pandemic, have influenced consumer purchasing decisions. Consumers increasingly opted for beer and cider with low-alcohol or zero-alcohol claims. In line with this, zero-alcohol beer registered double-digit growth of 33.6% in 2022.​

Reasons to Buy

• Gain an in-depth understanding of the dynamics and structure of the Italian beer & cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
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• Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
• Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
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