Italy Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028

Italy Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028

Summary

“Italy Baby Food – Market Assessment and Forecasts to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Italian market.

The number of live births in Italy declined by 16.5% during 2016–22, reaching 395,400 in 2022. This resulted in a baby population of 1.2 million in 2022. The GDP of Italy grew by 3.8% in 2022, owing to the recovering economic situation in the country, while consumer price inflation stood at 8.5%. Overall sales in value terms have decreased in recent years with the sector registering a negative CAGR of 0.1% during 2016–22. In volume terms, sales declined in 2022 registering a negative CAGR of 2.8%. Baby wet meals and other remained the largest category in value terms with over 40% of the baby food sector, followed by baby milks. Danone and The Kraft Heinz Company were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 70% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Italy. However, the market for baby food in the country is expected to grow in value terms during 2022–28, registering a CAGR of 3.1%.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• Value sales of baby milks rose from EUR181 million ($200.3 million) in 2016 to EUR181.9 million ($191.5 million) in 2022 registering a CAGR of 0.1% during this period.
• Volumes in the baby cereals dry meals category decreased from 6.38 million kg in 2016 to 5.35 million kg in 2022 recording a negative CAGR of 2.9%.
• Value sales of the baby wet meals & other category increased from EUR278 5 million ($308.3 million) in 2016 to EUR284.2 million ($299.2 million) in 2022 at a CAGR of 0.3%.
• During 2016–22 per capita consumption of baby finger food grew by 0.3%.
• During 2016–22 per capita expenditure on baby drinks increased by 14% in current price terms but decreased by 0.1% in constant price terms.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.