Italy Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Italy Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Summary

“Italy Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Italian market.

The number of live births in Italy declined by 19.6% during 2015-21, to reach 0.4 million in 2021. This resulted in a baby population of 1.2 million in 2021. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Italy grew by 6.2% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 1.9%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 1.0% during 2015-21. However, in volume terms, sales declined in 2021, with the sector registering a negative CAGR of 3.2%. Baby wet meals & other remained by far the largest category in value terms with over 45% of the baby food sector, followed by baby milks. The Kraft Heinz Company and Danone Group were the top two companies in 2021. The Kraft Heinz Company retained the top spot in value during 2015-21 and remained the leader in all the categories. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 74.3% of overall value sales in 2021. GlobalData estimates that the number of live births will decrease over the forecast period in Italy. Consequently, the market for baby food in the country is expected to decline in value and volume terms during 2021-27, registering negative CAGRs of 4.0% and 6.1%, respectively.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

• Value sales of baby food fell from EUR648.1 million ($719.5 million) in 2015 to EUR610.2 million ($721.8 million) in 2021, at a negative compound annual growth rate (CAGR) of 1.0%.
• In volume terms, the sector declined from 58.95 million kg in 2015 to 48.62 million kg in 2021, recording a negative CAGR of 3.2%.
• Value sales of the baby milks category decreased from EUR184.9 million ($205.3 million) in 2015 to EUR171.2 million ($202.5 million) in 2021, registering a negative CAGR of 1.3% during 2015-21.
• Volume sales of the baby cereals & dry meals category fell from 6.51 million kg in 2015 to 5.3 million kg in 2021, contracting at a negative CAGR of 3.4% during 2015-21.
• Value sales of the baby wet meals & other category fell from EUR277.7 million ($308.3 million) in 2015 to EUR276.3 million ($326.9 million) in 2021, registering a negative CAGR of 0.1% during 2015-21.
• In volume terms, the baby finger food category declined from 10.08 million kg in 2015 to 8.16 million kg in 2021, registering a negative CAGR of 3.5%.
• During 2015-21, per capita expenditure on baby drinks increased by 5.6% in current price terms and by 0.9% in constant price terms.

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.