Italy Baby Food - Market Assessment and Forecasts to 2029

Italy Baby Food - Market Assessment and Forecasts to 2029

Summary

The number of live births in Italy declined by 15.4% during 2017-23, reaching 387,600 in 2023. This resulted in a baby population of 1.2 million in 2023. The GDP of Italy grew by 0.7% in 2023, while consumer price inflation stood at 6.1%. Overall sales in value terms have increased in recent years at a CAGR of 0.8% during 2017-23. However, in volume terms, sales declined in 2023 at a negative CAGR of 2.6% during 2017-23. Baby wet meals & others remained the largest category in value terms with over 45.4% of the baby food sector. Danone, The Kraft Heinz Company, and Nestlé together accounted for 86.5% of value sales in the Italian baby food sector in 2023. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 74.7% of overall value sales in 2023. GlobalData estimates that the number of live births will fall over the forecast period in Italy. The market for baby food in the country is expected to grow in value terms during 2023-29, registering a CAGR of 2.2%.

Key Highlights

Value sales of baby milks increased from EUR178.9 million ($202.1 million) in 2017 to EUR187.5 million ($202.7 million) in 2023, at a CAGR of 0.8%.

Baby cereals & dry meals volumes contracted from 6.25 million kg in 2017 to 5.3 million kg in 2023, declining at a negative CAGR of 2.7% during 2017-23.

Value sales of the baby wet meals & others category increased from EUR283 million ($319.7 million) in 2017 to EUR305.1 million ($329.9 million) in 2023, registering a CAGR of 1.3%.

During 2017-23, PCC of baby finger food contracted by 1.4% to 6.9kg in 2023.

During 2017-23, PCC of baby drinks remained unchanged, totaling 1.4kg in 2023.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Italy, as part of GlobalData’s global coverage of the sector. It includes an analysis of the following

Market environment: The report provides a comparative analysis of the value and volume shares of Italy against the Western European and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Italy are compared at regional and global levels.

Background: Provides an overview of births, consumer trends, sociodemographic trends, working women population, and regulations in the Italian baby food sector.

Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of five categories: baby milks, baby cereals & dry meals, baby wet meals & others, baby finger food, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017-29 period. The analysis also includes the PCC of and PCE on baby food in Italy, by category. The report provides an analysis of leading manufacturers and brands in the Italian baby food sector in 2023 and their shares in each category.

Production and trade: The report provides an analysis of imports and exports in the Italian baby food sector.

Distribution channels: Provides analysis on the leading distribution channels at both sector and category level in 2023.

Economic background: The report also provides a snapshot of macroeconomic indicators in Italy, covering the economy and the labor market.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.