Ireland Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights

Ireland Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights

Summary

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance

Scope

• Growing health awareness: The coronavirus (COVID-19) pandemic amplified consumers’ health awareness. Additionally, the government also increased the minimum prices of alcoholic beverages in a bid to discourage consumers from excessive drinking. Consumers’ shift away from alcohol has been evident and is more prominent in Gen-Z consumers. The trend will dent the sector’s volume in the coming years.
• Reopening of bars and restaurants: With most of the COVID-19 restrictions lifted in 2022, Irish consumers visited on-premise outlets more often in the year. Tourism grew significantly; pushing up the demand for alcoholic beverages at hotels, restaurants, and bars in 2022. The sector’s on-premise volume grew by a significant rate of 30.2% in 2022 as a result.

Reasons to Buy

• Gain an in-depth understanding of the dynamics and structure of the Irish beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
• Evaluate the current emerging trends and future growth opportunities in the Irish beer and cider market to support your brand development and marketing initiatives.
• Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
• Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
• Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.