Ireland Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

Ireland Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028


Summary

“Ireland Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Irish market.

The number of live births in Ireland declined by 4.7% during 2016-22, reaching 60,800 in 2022. This resulted in a baby population of 175,200 in 2022. The GDP of Ireland grew by 12.6% in 2022, owing to the recovering economic conditions, while consumer price inflation stood at 8%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 1.3% during 2016-22. In volume terms, sales declined in 2022 posting a negative CAGR of 0.5% during 2016-22. Baby milks remained the largest category in value terms with over 54.2% of the baby food sector, followed by baby wet meals. Danone and The Kraft Heinz Company were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 79.5% of overall value sales in 2022. GlobalData estimates that the number of live births will increase over the forecast period in Ireland. The market for baby food in the country is expected to grow in value terms during 2022-28, registering a CAGR of 8.5%.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby milks increased from EUR34.3 million ($38 million) in 2016 to EUR35.7 million ($37.6 million) in 2022, at a CAGR of 0.7% during this period.
  • Baby cereals and dry meals volumes decreased from 0.27 million kg in 2016 to 0.25 million kg in 2022, at a negative CAGR of 1.4%.
  • Value sales of the baby wet meals and other category rose from EUR16.6 million ($18.4 million) in 2016 to EUR20.5 million ($21.5 million) in 2022, at a CAGR of 3.5%.
  • During 2016-22, per capita consumption of baby finger food increased by 8.8%.
  • During 2016-22, per capita expenditure on baby drinks declined by 21.3% in current price terms, and by 29.8% in constant price terms.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Ireland Compared with Other Leading Countries in Western Europe
    • PCC and PCE of Ireland Compared with Global and Western European Markets
  • Background
    • Births – Live Birth Rates
      • Table Birth & population trends, 2007–28
    • Births – Birth Rates by Region
      • Table Live births by region, 2009, 2010, 2012, and 2014–21
    • The Consumer: Survey Insights
    • Sociodemographic Trends
      • Table Live births by age of mother, 2011 and 2017–21
      • Table Number of women of childbearing age by age group, 2010 and 2016–22
      • Table Average age of mother by marital status, 2005, 2009–16
      • Table Births within and outside marriage 2014–21
    • Working Women
      • Table Female employment trends, 2011–22
    • Working Women – Legislation
    • Breastfeeding Trends – Promotion
    • Breastfeeding Trends – Prevalence
      • Table Mothers breastfeeding on discharge from hospital, 1999, 2004–09, 2011, and 2015
      • Table Breastfeeding rates in three health boards, 1999
    • Regulations
  • Overview
    • Ireland Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
      • Table Baby food: manufacturer shares, value & volume %, 2016–22
      • Table Baby food: manufacturer shares by category, %, 2022
  • Category Analysis
  • Baby Milks
    • Market Size Analysis – Category: Baby Milks
    • Baby Milks: Per Capita Trends
    • Baby Milks: Per Capita Trends by Age Group
    • Baby Milks: Segmentation
      • Table Baby milks: brand price positioning analysis, 2022
      • Table Baby milks: brand price positioning analysis, 2022, cont'd
    • Baby Milks: Manufacturer Shares
      • Table Baby milks: manufacturer & brand shares, value & volume %, 2016–22
    • Baby Milks: Manufacturers and Brands
      • Table Baby milks: manufacturer & brand shares, value %, 2016–22
      • Table Baby milks: manufacturer & brand shares, volume %, 2016–22
  • Baby Cereals and Dry Meals
    • Market Size Analysis – Category: Baby Cereals and Dry Meals
    • Baby Cereals and Dry Meals: Per Capita Trends
    • Baby Cereals and Dry Meals: Segmentation
      • Table Baby cereals & dry meals: brand price positioning analysis, 2022
    • Baby Cereals and Dry Meals: Manufacturers
      • Table Baby cereals & dry meals: manufacturer share, value and volume %, 2016–22
    • Baby Cereals and Dry Meals: Manufacturers and Brands
      • Table Baby cereals & dry meals: manufacturer & brand shares, value %, 2016–22
  • Baby Wet Meals and Other
    • Market Size Analysis – Category: Baby Wet Meals and Other
    • Baby Wet Meals and Other: Per Capita Trends
    • Baby Wet Meals and Other: Segmentation
    • Baby Wet Meals and Other: Manufacturers
      • Table Baby wet meals & other: manufacturer shares, value & volume %, 2016–22
    • Baby Wet Meals and Other: Manufacturers and Brands
      • Table Baby wet meals & other: manufacturer & brand shares, value %, 2016–22
      • Table Baby wet meals & other: manufacturer & brand shares, volume %, 2016–22
  • Baby Finger Food
    • Market Size Analysis – Category: Baby Finger Food
    • Baby Finger Food: Per Capita Trends
    • Baby Finger Food: Segmentation
      • Table Baby finger food: brand price positioning analysis, 2022
    • Baby Finger Food: Manufacturers
      • Table Baby finger food: manufacturer shares, value & volume %, 2016–22
    • Baby Finger Food: Manufacturers and Brands
      • Table Baby finger food: manufacturer & brand shares, value %, 2016–22
      • Table Baby finger food: manufacturer & brand shares, volume %, 2016–22
  • Baby Drinks
    • Market Size Analysis – Category: Baby Drinks
    • Baby Drinks: Per Capita Trends
    • Baby Drinks: Segmentation
      • Table Baby drinks: brand price positioning analysis, 2022
    • Baby Drinks: Manufacturers Shares
      • Table Baby drinks: manufacturer shares, value & volume %, 2016–22
    • Baby Drinks: Manufacturers and Brands
      • Table Baby drinks: manufacturer & brand shares, value %, 2016–22
      • Table Baby drinks: manufacturer & brand shares, volume %, 2016–22
  • Production and Trade
    • Production
    • Imports
      • Table Baby milks & cereals: trends in imports, 2015–22
      • Table Imports of baby milks & cereals by country of origin, 2020–22
      • Table Other baby food: trends in imports, 2015–22
      • Table Imports of other baby food by country of origin, 2020–22
    • Exports
      • Table Baby milks & cereals: trends in exports, 2015–22
      • Table Exports of baby milks & cereals by country of destination, 2020–22
      • Table Other baby food: trends in exports, 2015–22
      • Table Exports of other baby food by country of destination, 2020–22
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
      • Table Baby food: sales by outlet type, % value, 2016–22
      • Table Baby food: sales by type of food & outlet type, % value, 2022
  • Economic Background
    • GDP Growth and Inflation
  • Prospects and Forecasts
    • Future Trends
  • Definitions
    • Definitions – Category
    • Definitions – Terminology
  • Appendix
    • The Baby Population: A rise of 23.4% is expected during 2022–28
      • Table Baby population, number of babies ('000), 2006–28
    • Sector Value: In 2022, the market's value sales amounted to $69.2 million
    • Sector Value: In constant price terms, sales decreased by 3.8% during 2016–22
    • Sector Volume: Baby food consumption amounted to 4.98 million kg in 2022
    • Per Capita Expenditure: Expenditure per baby aged 0–36 months stood at $395.1 in 2022
    • Per Capita Expenditure: Spending in real terms rose by 7.9% during 2016-22
    • Per Capita Consumption: Intake per baby aged 0-3 years was 28.4kg in 2022
    • Baby Milks: In 2022, second-stage milk accounted for 43.9% of value sales
    • Value Forecasts: During 2022-28, the market's overall value is set to increase by 63%
    • Value Forecasts: Value sales are set to total EUR94.5 million ($99.28 million) in 2028
    • Volume Forecasts: Baby food consumption will total 7.26 million kg in 2028
    • Per Capita Forecasts: Expenditure is forecast to reach $521.9 per baby in 2028
    • Per Capita Forecasts: PCE is anticipated to reach EUR437.5 ($459.42) in 2028
    • Per Capita Forecasts: Intake per baby aged 0-3 years is set to stand at 33.6kg in 2028
    • Exchange Rates (LCU per $)
    • Store Checks: A total of 209 SKUs were recorded by GlobalData, with the baby wet meals & other category making up the largest proportion
  • Methodology

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