Internet of Things (IoT) in Media - Thematic Intelligence
Summary
Although it has been somewhat sidelined by artificial intelligence in the industry-especially after the launch of Chat-GPT in late 2022-IoT remains crucial for media. IoT use cases in the media industry include connecting devices and collecting user data to create more customized and engaging experiences, cut costs, and enhance the efficiency of operations. Forecasts suggest that IoT use in the sector will increase in the next four years, implying that the technology is here to stay.
Key Highlights
Forecasts reveal that IoT use in media is set to increase as according to GlobalData, IoT revenue in the media industry will grow with a CAGR of approximately 14% between 2022 and 2027. IoT has the potential to help media companies with some of the major challenges of the sector including information overload, inflation, the cookieless future ahead, and intense competition. Evidence suggests that IoT will be a crucial investment area for media companies when it comes to connectivity, data, and app layers to boost efficiency and user experience.
Scope
- This report provides a detailed guideline on how IoT can be used in the media industry. It also outlines signals for IoT in the media industry and the leading IoT adopters and specialist vendors in the sector.
- IoT is among the most important inventions of the century. GlobalData's Tech Sentiment Poll Q3 2023 divulged that three out of five respondents believed that IoT will disrupt their industry, either significantly or slightly. This report provides a detailed guideline on how IoT can be used in the media industry. It also outlines signals for IoT in the media industry and the leading IoT adopters and specialist vendors in the sector.
- Executive Summary
- Players
- Media Sector Challenges
- The Impact of IoT on Media
- How IoT can help address the challenge of information overload
- How IoT can help address the challenge of inflation
- How IoT can help address the challenge of a cookieless future
- How IoT can help address the challenge of intense competition
- Case Studies
- The San Francisco Opera uses IoT to enable remote musical collaboration
- Pokémon Go combines IoT and AR to create a unique gaming experience
- Life360 uses IoT to connect people with their friends and family
- Coinbase used a QR code ad during the Super Bowl to promote its app
- ARAIG uses IoT to increase connectivity in games
- Market Size and Growth Forecasts
- Signals
- Mergers and acquisitions
- Patent trends
- Company filing trends
- Hiring trends
- IoT Value Chain
- Physical layer
- Connected things
- Cameras and lenses
- Sensors and microcontrollers
- Microprocessors
- Connectivity layer
- Edge infrastructure
- Cloud infrastructure
- Networking equipment
- Telecom networks
- Data layer
- Data integration
- Data aggregation
- Data processing
- Data storage
- Data validation
- Data governance and security
- App layer
- Apps
- Platforms
- Services layer
- Integration services
- Consulting services
- Companies
- Leading IoT adopters in media
- Specialist IoT vendors in media
- Sector Scorecards
- Music, film, and TV sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Advertising sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Gaming sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: key challenges currently facing the media sector.
- Table 2: Mergers and acquisitions
- Table 3: Leading IoT adopters in media
- Table 4: Specialist IoT vendors in media
- Table 5: Glossary
- Table 6: GlobalData reports
- List of Figures
- Figure 1: Key players in IoT
- Figure 2: More than half of the respondents believe that IoT will disrupt their industry
- Figure 3: IoT will be a significant investment area for media companies in connectivity, data, and app layers
- Figure 4: The global IoT revenue in the media sector will reach $11.6 billion in 2027
- Figure 5: IoT-related publications in April peaked in 2021
- Figure 6: Samsung Group and Alphabet come on top in IoT patent publications for the media industry
- Figure 7: The US and China are at the top authorities when it comes to IoT patent publications in media
- Figure 8: IoT mentions in company filings in company filings peaked in 2021
- Figure 9: The number of AI-related active jobs in the media industry peaked in June 2023
- Figure 10: Sirius XM had the greatest number of IoT-related active jobs from January 1, 2020 to October 31, 2023
- Figure 11: The IoT value chain
- Figure 12: The IoT value chain - Physical layer: leaders and challengers
- Figure 13: The IoT value chain - Connectivity layer: leaders and challengers
- Figure 14: The IoT value chain - Data layer: leaders and challengers
- Figure 15: The IoT value chain - App layer: leaders and challengers
- Figure 16: The IoT value chain - Services layer: leaders and challengers
- Figure 17: Who does what in the music, film, and TV space?
- Figure 18: Thematic screen - Music, film, and TV sector scorecard
- Figure 19: Valuation screen - Music, film, and TV sector scorecard
- Figure 20: Risk screen - Music, film, and TV sector scorecard
- Figure 21: Who does what in the advertising space?
- Figure 22: Thematic screen - Advertising sector scorecard
- Figure 23: Valuation screen - Advertising sector scorecard
- Figure 24: Risk screen - Advertising sector scorecard
- Figure 25: Who does what in the gaming space?
- Figure 26: Thematic screen - Gaming sector scorecard
- Figure 27: Valuation screen - Gaming sector scorecard
- Figure 28: Risk screen - Gaming sector scorecard
- Figure 29: Our five-step approach for generating a sector scorecard
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