Industry Insights - Trends and Opportunities in Male Grooming
SummaryThis report explores the trends and opportunities that beauty brands can tap to succeed in the male grooming market.
This report explores the ways in which health and beauty brands can understand the needs of male shoppers.
Scope
- Growth in men's personal care looks set to continue across the globe.
- The winners are likely to be those companies who are most agile, creating loyalty through effective communication and innovative product ranges that meet real customer needs
- Companies should address the issues of such a complex, multi-layered market across regions.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook