Industry Insights: Condiment and Seasoning Opportunities in Foodservice

Industry Insights: Condiment and Seasoning Opportunities in Foodservice

Summary

This report is part of a series on key trends and issues which are currently affecting the consumer landscape in consumer goods, foodservice, and packaging. It discusses marketing and innovation opportunities and operational challenges for foodservice brands leveraging condiments and seasoning on their menus.

Condiments and seasoning are no longer an after thought for foodservice menus. Condiments are a strong reflection of brand and cultural identity, proving a powerful way for brands to engage with their consumer base and refresh menus.

Scope

• Ingredient companies have a wealth of expertise in health and flavor insights to do the initial new product testing and development on behalf of manufacturers and operators.
• As a middleman in the value chain, manufacturers can provide end-to-end product and service solutions for condiments in foodservice.
• Condiment and packaging solutions can be transformative to the operational efficiency of foodservice businesses.
• Data and analytics functions both in-house and via external technology partners can identify popular and emerging condiment preferences as well as apply this insight to new product development outcomes.
• Condiments provide numerous marketing opportunities that help refresh menus and brand identity and more creatively engage with consumers.

• Discover the ingredient and flavor trends driving condiment and seasoning innovation
• Gain insight into how marketing strategies for condiments are driving customer engagement
• Understand logistical considerations for offering more sophisticated condiment and seasoning choices on menus