Ingredient Insights: Kefir
Summary
Ingredient Insights: Kefir explores kefir as the new rising ingredient. The report looks at kefir's history, utilization and sectors where the ingredient has the highest relevancy.
Kefir is a type of fermented milk, produced from cow's, sheep's, or goat's milk. The drink is a combination of milk and kefir grains and is produced by adding bacteria and yeast cultures to milk, which then proceed to feed on natural sugars included in this dairy product, allowing for the fermentation process to occur. Kefir has a similar consistency to buttermilk or drinkable yogurt and has a characteristic tangy and tart flavor.
Scope
- While kefir's presence in the food and drinks markets is already established, brands should further explore its use in personal care goods.
- To maintain buyers' trust, brands should highlight kefir's history, traditional production process and simplicity of ingredients.
- Kefir will tap into the demands for fermented goods, such as kimchi, known for their high probiotic content and impact on digestion.
- Learn how to position kefir as the new health-oriented product.
- Explore how brands can introduce kefir in other market sectors than just food and beverages.
- Learn which of kefir's features aligning most with current consumers' needs.
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