Indonesia Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028

Indonesia Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028

Summary

“Indonesia Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Indonesian market.

The number of live births in Indonesia declined by 4.2% during 2016–22, reaching 4.1 million in 2022. This resulted in a baby population of 12.40 million in 2022. The GDP of Indonesia grew by 5.2% in 2022, primarily owing to the recovering economic conditions, while consumer price inflation stood at 4.3%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 5.8% during 2016–22. In volume terms, sales grew in 2022 registering a CAGR of 0.8%. Baby milks remained by far the largest category in value terms with over 90% of the baby food sector, followed by baby cereals & dry meals. Nestlé and Danone were the top two companies in 2022. Nestlé retained the top spot in value during 2016–22. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 65% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Indonesia. However, the market for baby food in the country is expected to grow in volume terms during 2022–28, registering a CAGR of 1.7%.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby milks grew from IDR23.9 trillion ($1.8 billion) in 2016 to IDR33.3 trillion ($2.2 billion) in 2022, registering a CAGR of 5.7% during this period.
  • Baby cereals & dry meals volumes increased from 19.35 million kg in 2016 to 20.04 million kg in 2022, recording a CAGR of 0.6%.
  • Value sales of the baby wet meals & other category decreased from IDR48.4 billion ($3.6 million) in 2016 to IDR47 billion ($3.2 million) in 2022, dropping at a negative CAGR of 0.5%.
  • During 2016–22, per capita consumption of baby finger food increased by 17.4%.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Introduction
    • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Indonesia Compared with Other Leading Countries* in Asia-Pacific
    • PCC and PCE of Indonesia Compared with Global and Asia-Pacific Markets
  • Background
    • Births - Live Birth Rates
    • Births - Birth Rates by Province
    • The Consumer
    • The Consumer: Survey Insights
    • Sociodemographic Trends
    • Working Women
    • Working Women - Legislation
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends - Prevalence
    • Breastfeeding Trends - Duration
    • Regulations
  • Overview
    • Indonesia Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
  • Category Analysis
    • Baby Milks
      • Market Size Analysis - Category: Baby Milks
      • Baby Milks: Per Capita Trends
      • Baby Milks: Per Capita Trends by Age Group
      • Baby Milks: Segmentation
      • Baby Milks: Manufacturer Shares
      • Baby Milks: Manufacturers & Brands
    • Baby Cereals & Dry Meals
      • Market Size Analysis - Category: Baby Cereals & Dry Meals
      • Baby Cereals & Dry Meals: Per Capita Trends
      • Baby Cereals & Dry Meals: Segmentation
      • Baby Cereals & Dry Meals: Manufacturer Shares
      • Baby Cereals & Dry Meals: Manufacturers & Brands
    • Baby Wet Meals & Other
      • Market Size Analysis - Category: BabyWet Meals & Other
      • BabyWet Meals & Other: Per Capita Trends
      • BabyWet Meals & Other: Segmentation
      • BabyWet Meals & Other: Manufacturer Shares
      • BabyWet Meals & Other: Manufacturers & Brands
    • Baby Finger Food
      • Market Size Analysis - Category: Baby Finger Food
      • Baby Finger Food: Per Capita Trends
      • Baby Finger Food: Segmentation
      • Baby Finger Food: Manufacturer Shares
      • Baby Finger Food: Manufacturers & Brands
  • Production and Trade
    • Imports
    • Exports
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
  • Economic Background
    • GDP Growth and Inflation
  • Prospects and Forecasts
    • Future Trends
  • Definitions
    • Definitions - Category
    • Definitions - Terminology
  • Appendix
    • Baby Population: A fall of 4.6% is expected during 2022-28
      • Table Baby population, number of babies (’000), 2008-28
    • Sector Value: In 2022, the market’s value sales amounted to $2.4 billion, of which baby milks accounted for $2.2 billion
      • Table Baby food: market value, current prices ($ million), 2016-22
    • Sector Value: In constant price terms, sales increased by 17.5% during 2016-22
      • Table Baby food: market value, constant prices, 2016-22
    • Sector Volume: Baby food consumption reached 208.74 million kg in 2022
      • Table Baby food: market volume, million kg, 2016-22
    • Per Capita Expenditure: $196.6 was spent on baby food per baby in 2022
      • Table Baby food: per capita expenditure, current prices ($), 2016-22
    • Per Capita Expenditure: Spending in real terms rose by 22.3% during 2016-22
      • Table Baby food: per capita expenditure, constant prices, 2016-22
    • Per Capita Consumption: Intake per baby aged 0-3 years stood at 16.8kg in 2022
      • Table Baby food: per capita consumption, kg, 2016-22
    • Baby Milks: In 2022, growing-up milk was the largest segment in baby milks
      • Table Baby milks: category segmentation, value & volume, 2016-22
    • Value Forecasts: During 2022-28, the market’s overall value is set to increase by 32.2%
      • Table Baby food: market value forecasts, current prices ($ million), 2022-28
    • Value Forecasts: Value sales in constant terms are set to total IDR41.5 trillion ($2.7 billion) in 2028
      • Table Baby food: market value forecasts, constant prices, 2022-28
    • Volume Forecasts: Baby food consumption will total 231.17 million kg in 2028
      • Table Baby food: market volume forecasts,million kg, 2022-28
    • Per Capita Forecasts: Expenditure is forecast to reach $272.2 per baby in 2028
      • Table Baby food: per capita expenditure forecasts, current prices ($), 2022-28
    • Per Capita Forecasts: In constant terms, per capita expenditure is anticipated to reach IDR3,508,224.3 ($226.6) in 2028
      • Table Baby food: per capita expenditure forecasts, constant prices, 2022-28
    • Per Capita Forecasts: Intake per baby aged 0-3 years is set to reach 19.5kg in 2028
      • Table Baby food: per capita consumption forecasts, kg, 2022-28
    • Exchange Rates (LCU per $)
      • Table Exchange rates: LCU per $, 2016-22
      • Table Exchange rates: LCU per $, 2023-28
    • Store Checks: A total of 181 SKUs were recorded by GlobalData, with the baby milks category making up the largest proportion
      • Table SKUs allocation by product type
  • Methodology

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