Indonesia Baby Food - Market Assessment and Forecasts to 2027

Indonesia Baby Food - Market Assessment and Forecasts to 2027

Summary

Indonesia Baby Food - Market Assessment and Forecasts to 2027” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Norwegian market.

The number of live births in Indonesia declined by 9.5% during 2008-2021, to reach 4.1 million. This resulted in a baby population of 12.5 million in 2021. However, both the crude birth rate, and total fertility rates, have fallen. The GDP of Indonesia grew by 3.5% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 1.6%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 5.8% during 2015-2021. In volume terms, sales grew slightly in 2021, with the sector registering a CAGR of 0.1%. Baby milks remained by far the largest category in value terms with nearly 92.2% of the baby food sector, followed by baby cereals & dry meals. Nestlé and Danone Group were the top two companies in 2021. Nestlé retained the top spot in value during 2015-2021 and remained the leader in all the categories. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 68.8% of overall value sales in 2021. GlobalData estimates that the number of live births will decrease over the forecast period in Indonesia. Based on these assumptions, the market for baby food in the country is expected to grow slightly value terms, registering a value CAGR of 2.1% and a decline in volume CAGR of 1.5% during 2021-2027.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • The value sales of the baby milks category increased from IDR22,070.2 billion ($1,648.3 million) in 2015 to IDR30,922.1 billion ($2,108.3 million) in 2021, registering a CAGR of 5.8%.
  • The volume sales of the baby cereals category decreased from 19.22 million kg in 2015 to 19.09 million kg in 2021, recording a negative CAGR of 0.1%.
  • During 2015-2021, per capita consumption of baby meals & other grew by 9.3% to reach 0.02kg in 2021.
  • During the same period, per capita expenditure on baby finger food increased by 71.6% in current price terms and by 38.2% in constant price terms.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Indonesia Compared to Other Leading Countries* in the Asia-Pacific Market
    • PCC and PCE of Indonesia Compared to Global and Asia-Pacific Markets
  • Background
    • Births - Live Birth Rates
      • Table Birth & population trends, 2008-2021F
    • Births - Birth Rates by Province
      • Table Population & fertility rate by province, 2017 & 2020
    • The Consumer
      • Table Selected socio-economic indicators, 2012, 2016-2020
    • Socio-Demographic Trends
      • Table Major cities and population, 2018
      • Table Population by province, 2020
      • Table Number of women of childbearing age by age group, 2010, 2017-2020
    • Working Women
      • Table Female employment trends, 2012-2020
      • Table Women in employment by age group, 2017 & 2018
    • Working Women - Legislation
    • Breastfeeding Trends - Promotion
      • Table Baby food manufacturers' compliance ratings, 2016
    • Breastfeeding Trends - Prevalence
      • Table Breastfeeding rates, 2007, 2012 & 2017
      • Table Infant feeding patterns, %, 2007, 2012 & 2017
      • Table Type of food eaten by babies, 2002 & 2007
      • Table Type of food eaten by babies, by age group, 2012 & 2017
      • Table Consumption of infant formula by age of baby, 2012 & 2017
    • Breastfeeding Trends - Duration
      • Table Breastfeeding duration by socio-economic status, 2012 & 2017
    • Regulations
  • Overview
    • Indonesia Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
      • Table Baby food: manufacturer shares, value & volume, %, 2015-2021
      • Table Baby food: manufacturer shares by category, %, 2021
  • Category Analysis
    • Baby Milks
      • Market Size Analysis - Category: Baby Milks
      • Consumer Survey Insights: Indonesia Baby Milk Products
      • Baby Milks Per Capita Trends
      • Baby Milks Category: Per Capita Trends
      • Baby Milks Segmentation
        • Table Pack size
        • Table Pack type
        • Table Baby milks: brand price positioning analysis, 2021
      • Leading Companies Value and Volume Share
      • Baby Milks Manufacturer Shares
        • Table Baby milks: manufacturer shares, value & volume, %, 2015-2021
      • Baby Milks Manufacturers & Brands
    • Baby Cereals
      • Market Size Analysis - Category: Baby Cereals
      • Baby Cereals Per Capita Trends
      • Baby Cereals Segmentation
        • Table Pack size
        • Table Pack type
        • Table Baby cereals: brand price positioning analysis, 2021
      • Leading Companies Value and Volume Share
      • Baby Cereals Manufacturer Shares
        • Table Baby cereals: manufacturer shares, value & volume, %, 2015-2021
      • Baby Cereals Manufacturers & Brands
    • Baby Meals & Other
      • Market Size Analysis - Category: Baby Meals & Other
      • Baby Meals & Other Per Capita Trends
      • Baby Meals & Other Segmentation
        • Table Pack size
        • Table Pack type
        • Table Baby meals & other: brand price positioning analysis, 2021
      • Leading Companies Value and Volume Share
      • Baby Meals & Other Manufacturer Shares
        • Table Baby meals & other: manufacturer shares, value & volume, %, 2015-2021
      • Baby Meals & Other Manufacturers & Brands
    • Baby Finger Food
      • Market Size Analysis - Category: Baby Finger Food
      • Baby Finger Food Per Capita Trends
      • Baby Finger Food Segmentation
        • Table Pack size
        • Table Pack type
        • Table Baby finger food: brand price positioning analysis, 2021
      • Leading Companies Value and Volume Share
      • Baby Finger Food Manufacturer Shares
        • Table Baby finger food: manufacturer shares, value & volume, %, 2015-2021
      • Baby Finger Food Manufacturers & Brands
  • Production and Trade
    • Imports
      • Table Baby milks & cereals: trends in imports, 2014-2020
      • Table Imports of baby milks & cereals by country of origin, 2018-2020
    • Trends in Imports
      • Table Other baby food: trends in imports, 2014-2020
    • Imports
      • Table Imports of other baby food by country of origin, 2018-2020
    • Exports
      • Table Baby milks & cereals: trends in exports, 2014-2020
      • Table Exports of baby milks & cereals by country of origin, 2018-2020
    • Trends in Exports
      • Table Other baby food: trends in exports, 2014-2020
    • Exports
      • Table Exports of other baby food by country of origin, 2018-2020
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
      • Table Baby food: sales by outlet type, % value, 2015-2021
      • Table Baby food: sales by type of food & outlet type, % value, 2021**
  • Economic Background
    • GDP Growth and Inflation
    • Indonesia - Macroeconomic Analysis
  • Prospects and Forecasts
    • Population Growth
    • Birth and Population Projections
      • Table Birth & population projections, 2012-2027
    • Indonesia Baby Food Sector Forecast Snapshot
      • Table Leading categories (value), 2021
      • Table Baby food: category growth, 2021-2027
    • Impact of COVID-19
    • Future Trends
    • Consumer Survey Insights: Indonesia Baby Food
    • Consumer Survey Insights: Indonesia Baby Care and Child Care Products
  • Definitions
    • Definitions - Category
    • Definitions - Terminology
  • Appendix
    • Appendix - The Baby Population: Indonesia's baby population will decline by 4.8% during 2021-2027
      • Table Baby population, number of babies ('000), 2007-2027
    • Appendix - Sector Value: Sales of baby food increased by 40.5% during 2015-2021
      • Table Baby food: market value, current prices, 2015-2021
    • Appendix - Sector Value: In constant price terms, sales recorded annual growth of 13.2% during 2015-2021
      • Table Baby food: market value, constant prices, 2015-2021
    • Appendix - Sector Value: In 2021, the market had a value of $2,287.8 million, of which milks accounted for $2,108.3 million
      • Table Baby food: market value, $ million, 2015-2021
    • Appendix - Sector Volume: Baby food consumption totaled 199.99 million kg in 2021
      • Table Baby food: market volume, million kg, 2015-2021
    • Appendix - Per Capita Expenditure: In current terms, expenditure per baby stood at IDR2,684,630.3 ($183) in 2021
      • Table Baby food: per capita expenditure, current prices, 2015-2021
    • Appendix - Per Capita Expenditure: In real terms, per capita expenditure increased by 17.7% from 2015 to 2021
      • Table Baby food: per capita expenditure, constant prices, 2015-2021
    • Appendix - Per Capita Expenditure: In 2021, expenditure per baby aged 0-36 months stood at $183
      • Table Baby food: per capita expenditure, $, 2015-2021
    • Appendix - Per Capita Consumption: Intake per baby aged 0-3 years stood at 16kg in 2021
      • Table Baby food: per capita consumption, kg, 2015-2021
    • Appendix - Milks: Baby milks was the largest category in the Indonesian baby food sector in 2021, accounting for a 92.2% value share
      • Table Baby milks: category trends, 2015-2021
    • Appendix - Milks: In 2021, growing-up milks was the largest segment, accounting for 68% of value sales in the milks category
      • Table Baby milks: category segmentation, value & volume, 2015-2021
    • Appendix - Milks: Danone's milks retailed at prices ranging from $6.36 to $18.12 per kg
      • Table Baby milks: brand price analysis, 2021
    • Appendix - Milks: The majority of Nestlé's milks were sold in 400g packs
      • Table Baby milks: brand price analysis, 2021, cont'd
    • Appendix - Cereals: Current value sales reached IDR2,514,967 million ($171.5 million) in 2021, representing a value share of 7.5%
      • Table Baby cereals: category trends, 2015-2021
    • Appendix - Meals & Other: In 2021, the meals & other category made up a 0.1% share of sector volume
      • Table Baby meals & other: category trends, 2015-2021
    • Appendix - Finger food: In 2021, category sales reached IDR81,427 million ($5.6 million), representing a 0.2% value share of the baby food sector
      • Table Baby finger food: category trends, 2015-2021
    • Appendix - Drinks: In 2016, sales of baby drinks reached IDR1,768.7 million ($0.1 million), representing a 0.01% value share of the Indonesian baby food sector
      • Table Baby drinks: category trends, 2015-2021
    • Appendix - Value Forecasts: The market is set to reach a value of IDR38,031,039.5 million ($2,429.7 million) in 2027
      • Table Baby food: market value forecasts, current prices, 2021-2027
    • Appendix - Value Forecasts: In 2027, value sales in constant terms are forecast to reach IDR31,900,724.2 million ($2,038.1 million)
      • Table Baby food: market value forecasts, constant prices, 2021-2027
    • Appendix - Value Forecasts: During 2021-2027, the market is expected to achieve growth of 6.2%
      • Table Baby food: market value forecasts, $ million, 2021-2027
    • Appendix - Volume Forecasts: Consumption of baby food is set to reach 183.1 million kg in 2027
      • Table Baby food: market volume forecasts, million kg, 2021-2027
    • Appendix - Per Capita Forecasts: Per capita expenditure in Indonesia is forecast to reach IDR3,197,816.7 ($204.3) in 2027
      • Table Baby food: per capita expenditure, current prices, 2021-2027
    • Appendix - Per Capita Forecasts: In constant terms, per capita expenditure is projected to reach IDR2,682,352.9 ($171.4) in 2027
      • Table Baby food: per capita expenditure, constant prices, 2021-2027
    • Appendix - Per Capita Forecasts: Per capita expenditure is expected to reach $204.3 per baby in 2027
      • Table Baby food: per capita expenditure, $, 2021-2027
    • Appendix - Per Capita Forecasts: Intake per baby aged 0-3 years is anticipated to reach 15.4kg in 2027
      • Table Baby food: per capita consumption, kg, 2021-2027
    • Appendix - Store checks: A total of 474 SKUs were recorded by GlobalData, with the baby milks category making up the largest proportion
      • Table SKUs allocation by product type
    • Summary Methodology
    • About GlobalData
    • GlobalData at a glance
    • About GlobalData

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