Indian Low-Cost Airlines Case Study - Analysis of Indian Low-Cost Airlines and their Evolution Including Key Trends, Industry Leaders and SWOT Analysis
Indian Low-Cost Airlines Case Study - Analysis of Indian Low-Cost Airlines and their Evolution Including Key Trends, Industry Leaders and SWOT Analysis
Summary
This case study looks at the Indian low-cost airlines and their evolution including key trends, industry leaders and SWOT analysis.
Scope
The 1990s liberalization and policy changes paved the way for low-cost carriers in India. The Indian government progressively allowed commercial airlines to compete with Air India. These reforms favored LCC expansion.
Indian low-cost carriers (LCCs) place a strong emphasis on operational efficiency, employing various strategies to maximize their performance. These include carefully planning flight schedules to ensure optimal utilization of resources, effectively managing crew members to maximize their productivity, and strategically planning routes to minimize costs and improve overall efficiency.
Akasa Air is a new entry as a budget-friendly airline that offers competitive fares, providing travelers with a cost-effective alternative to conventional carriers. The airline strategically implements cost reduction measures in various aspects, thereby effectively optimizing operational expenses. The company’s business model is similar to any to its competitors in India.