India Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

India Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Summary

“India Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Indian market.

The number of live births in India increased by 5.8% during 2010-2021 to reach 27.9 million in 2021. This resulted in a baby population of 82.2 million in 2021. However, both the crude birth rate, and total fertility rates have fallen, during the same period. The GDP of India grew by 9.0% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 5.4%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 8.7% during 2015-2021. In volume terms, sales also increased in 2021, with the sector expanding at a CAGR of 1.7%. Baby milks remained the largest category in value terms, with around two-thirds of the total, followed by baby cereals & dry meals with around 25.0% share in 2021. Nestlé and the domestic manufacturer, Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) were the top two companies in 2021. Nestlé retained the top spot in value during 2015-2021 and remained the leader in all the categories. Drug stores and pharmacies remained the leading distribution channel, accounting for 68.6% of overall value sales in 2021. GlobalData estimates that the number of live births will continue to increase over the forecast period in India. Based on these assumptions, the market for baby food in India is expected to grow in both value and volume terms, registering a value CAGR of 9.2% and a volume CAGR of 3.0% during 2021-2027.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • In value terms, the baby milk category grew from INR84.3 billion ($1,313.8 million) in 2015 to INR147.8 billion ($1,960.7 million) in 2021, registering a CAGR of 9.8%.
  • The baby cereals category contracted from 72.8 million kg in 2015 to 69.95 million kg in 2020, declining at a negative CAGR of 0.7%.
  • The baby meals category grew from INR13.3 billion ($208.1 million) in 2015 to INR23.4 billion ($310.6 million) in 2021, registering a CAGR of 9.8%.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Introduction
    • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of India Compared to Other Leading Countries in the Asia-Pacific Market
    • PCC and PCE of India Compared to Global and Asia-Pacific Markets
  • Background
    • Births - Live Birth Rates
      • Table Birth & population trends, 2009-2021
    • Births - Birth Rates by Region
      • Table Crude birth rate trends by state, 2000 & 2011-2018
      • Table Crude birth rate trends by state, 2000 & 2011-2018, cont'd
      • Table Fertility rate trends by state, 2021
      • Table Fertility rate trends by state, 2021, cont'd
      • Table Urban & rural birth rates by state, births per '000 population,
      • Table CBR trends by state, 2021 (23 states)
      • Table Live births & population distribution by state, 2001 & 2017
    • The Consumer
      • Table Breakdown of the population by income group, 2010, 2015, and
      • Table Expenditure per household in major cities, 2019
      • Table Average rural & urban monthly per capita expenditure by
      • Table Distribution of households in urban and rural regions of India as
      • Table Urban & rural food expenditure by state & region, 2009-2010 &
      • Table Urban & rural poverty levels, 1993/94, 2004/05, 2011/12, and 2020
      • Table Per capita expenditure on food, 2011-2012
      • Table Use of complementary foods, by state and age of baby, 2011/12
      • Table Use of complementary foods, by state and age of baby, 2011/12,
      • Table Foods consumed, by breastfeeding status and age, %, 2015-
    • Socio-demographic Trends
      • Table Mean age at marriage, 2011-2021
    • Working Women - Legislation
    • Working Women
      • Table Working women, 2000/01-2017/18
      • Table Labour force participation rate (in %) at urban area 2020 and
      • Table Working women, 2009/10-2011/12
      • Table Employment status of working women, 2011/12 & 2017/18
      • Table Percentage distribution of persons (of age 15 years and above)
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends - Prevalence
      • Table Breastfeeding prevalence by age of baby, 2005-2015/16
      • Table Breastfeeding habits by state & age, %, 2007/08 & 2012/13
      • Table Breastfeeding habits by state & age, %, 2007/08 & 2012/13, cont'd
      • Table Breastfeeding duration, 2005-2012
      • Table Cessation of breastfeeding by age of baby, 2011
      • Table Median duration of breastfeeding 2015-2016
      • Table Median duration of breastfeeding 2015-2016, cont'd
      • Table Child feeding practices and nutritional status of children 2015/16-2019/20
    • Regulations
  • Overview
    • India Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
      • Table Baby food: manufacturer shares, value %, 2021
      • Table Baby food: manufacturer shares by category, %, 2021
  • Category Analysis
    • Baby Milks
      • Market Size Analysis - Category: Baby Milks
      • Consumer Survey Insights: India Baby Milk Products
      • Baby Milks Category Trends
      • Baby Milks Per Capita Trends
      • Baby Milks Category: Per Capita Trends
      • Baby Milks Segmentation
        • Table Baby milks: SKUs by pack type, 2021
        • Table Baby milks: SKUs by pack size, 2021
        • Table Baby milks: brand price positioning analysis, 2021
        • Table Baby milks: brand price positioning analysis, 2022, cont'd
      • Leading Companies Value and Volume Share
      • Baby Milks Manufacturer Shares
        • Table Baby milks: manufacturer shares, value & volume, %, 2015-2021
      • Baby Milks Manufacturers & Brands
  • Baby Cereals
    • Market Size Analysis - Category: Baby Cereals & Dry Meals
    • Baby Cereals Per Capita Trends
    • Baby Cereals Segmentation
      • Table Baby cereals: SKUs by pack type, 2021
      • Table Baby cereals: SKUs by pack size, 2021
      • Table Baby cereals: brand price positioning analysis, 2021
      • Table Baby cereals: brand price positioning analysis, 2021, cont'd
    • Leading Companies Value and Volume Share
    • Baby Cereals Manufacturer Shares
      • Table Baby cereals: manufacturer shares, value & volume, %, 2015-
    • Baby Cereals & Dry Meals Manufacturers & Brands
  • Meals & Other
    • Market Size Analysis - Category: Baby Meals & Other
    • Baby Meals & Other Per Capita Trends
    • Baby Meals & Other Segmentation
      • Table Baby meals: SKUs by pack type, 2021
      • Table Baby meals: SKUs by pack size, 2021
      • Table Baby meals: brand price positioning analysis, 2021
      • Table Baby meals: brand price positioning analysis, 2021, cont'd
    • Leading Companies Value and Volume Share
    • Baby Meals & Other Manufacturer Shares
      • Table Baby meals & other: manufacturer shares, value & volume, %,
    • Baby Wet Meals Manufacturers & Brands
  • Production and Trade
    • Imports
      • Table Baby milks & cereals: trends in imports, 2013-2020
      • Table Imports of baby milks & cereals by country of origin, 2018-2020
    • Trends in Imports
      • Table Other baby food: trends in imports, 2013-2020
    • Imports
      • Table Imports of other baby food by country of origin, 2018-2020
    • Exports
      • Table Baby milks & cereals: trends in exports, 2013-2020
      • Table Exports of baby milks & cereals by country of origin, 2018-2020
    • Trends in Exports
      • Table Other baby food: trends in exports, 2013-2020
    • Exports
      • Table Exports of other baby food by country of origin, 2018-2020
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
      • Table Baby food: sales by outlet type, % value, 2015-2021
      • Table Baby food: sales by type of food & outlet type, % value, 2021
  • Economic Background
    • GDP Growth and Inflation
    • India - Macroeconomic Analysis
  • Prospects and Forecasts
    • Population Growth
    • Birth and Population Projections
      • Table Birth & population projections, 2013-2027
    • India Baby Food Sector Forecast Snapshot
    • Impact of COVID-19
    • Consumer Attitudes
    • Consumer Survey Insights: India Baby Food
    • Consumer Survey Insights: India Baby Care and Child Care Products
  • Definitions
    • Definitions - Category
    • Definitions - Terminology
  • Appendix
    • Appendix - The Baby Population: The baby population will increase by 6.4% during 2021- 2027
      • Table Baby population, number of babies ('000), 2009-2027
    • Appendix - Sector Value: Sales of baby food increased by 64.9% during 2015-2021
      • Table Baby food: market value, current prices, 2015-2021
    • Appendix - Sector Value: In constant price terms, sales posted an annual decline of 2.1% in 2021
      • Table Baby food: market value, constant prices, 2015-2021
    • Appendix - Sector Value: In 2021, the market had a value of $3,038.5 million, of which milks accounted for $1,960.7 million
      • Table Baby food: market value, $ million, 2015-2021
    • Appendix - Sector Volume: Baby food consumption amounted to 302.7 million kg in 2021
      • Table Baby food: market volume, million kg, 2015-2021
    • Appendix - Per Capita Expenditure: Expenditure per baby in current terms stood at INR2,788.5 ($37) in 2021
      • Table Baby food: per capita expenditure, current prices, 2015-2021
    • Appendix - Per Capita Expenditure: Growth in real terms increased by 17.3% from 2015 to 2021
      • Table Baby food: per capita expenditure, constant prices, 2015-2021
    • Appendix - Per Capita Expenditure: In 2021, expenditure per baby aged 0-36 months stood at $37
      • Table Baby food: per capita expenditure, $, 2015-2021
    • Appendix - Per Capita Consumption: Intake per baby aged 0-3 years stood at 3.7kg in 2021
      • Table Baby food: per capita consumption, kg, 2015-2021
    • Appendix - Milks: Baby milks was the largest category in the Indian baby food sector, accounting for 64.5% value share in 2021
      • Table Baby milks: category trends, 2015-2021
    • Appendix - Milks: In 2021, GUM was the largest segment, accounting for 59.6% of value sales in the milks category
      • Table Baby milks: category segmentation, value & volume, 2015-2021
    • Appendix - Milks: Abbott's milks retailed at prices ranging from $9.5 to $18.6 per kg
      • Table Baby milks: brand price analysis, 2021
    • Appendix - Milks: Majority of Danone's milk were sold in 400g packaging
      • Table Baby milks: brand price analysis, 2021, cont'd
    • Appendix - Milks: Nestlé's milks retailed at prices ranging from $6 to $19.9 per kg
      • Table Baby milks: brand price analysis, 2021, cont'd
    • Appendix - Cereals & Dry Meals: In 2021, sales reached INR57,848.1 million ($767.2 million), representing a value share of 25.2%
      • Table Baby cereals & dry meals : category trends, 2015-2021
    • Appendix - Meals & Others: In 2021, the wet meals category accounted for 5.3% sector volume share
      • Table Baby meals & others: category trends, 2015-2021
    • Appendix - Value Forecasts: The market is forecast to reach INR388,266.4 million ($4,487.3 million) by 2027
      • Table Baby food: market value forecasts, current prices, 2021-2027
    • Appendix - Value Forecasts: Value sales in constant terms are set to reach INR301,012.3 million ($3,478.9 million) by 2027
      • Table Baby food: market value forecasts, constant prices, 2021-2027
    • Appendix - Value Forecasts: During 2021-2027, the market is expected to achieve growth of 47.7%
      • Table Baby food: market value forecasts, $ million, 2021-2027
    • Appendix - Volume Forecasts: Consumption of baby food is forecast to reach 360.4 million kg by 2027
      • Table Baby food: market volume forecasts, million kg, 2021-2027
    • Appendix - Per Capita Forecasts: Per capita expenditure is projected to reach INR4,441.2 ($51.3) by 2027
      • Table Baby food: per capita expenditure, current prices, 2021-2027
    • Appendix - Per Capita Forecasts: In constant terms, per capita expenditure is projected to reach INR3,443.1 ($39.8) by 2027
      • Table Baby food: per capita expenditure, constant prices, 2021-2027
    • Appendix - Per Capita Forecasts: Per capita expenditure is expected to reach $51.3 per baby by 2027
      • Table Baby food: per capita expenditure, $, 2021-2027
    • Appendix - Per Capita Forecasts: Intake per baby aged 0-3 years is anticipated to reach 4.1kg by 2027
      • Table Baby food: per capita consumption, kg, 2021-2027
    • Appendix - Storechecks: A total of 298 SKUs were recorded by GlobalData, with the baby milks category making up the largest proportion
      • Table SKUs allocation by product type
    • Summary Methodology

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