Indefinable Spirits - ForeSights

Indefinable Spirits - ForeSights

Summary

ForeSights: Indefinable Spirits explores how a distilling revolution is rewriting the rules of alcohol classification.

Entrepreneurial, craft-driven producers are experimenting with new ingredients and distillation methods which is creating a class of spirits that transcend traditional classifications.

Scope

• The spirits segment is undergoing a metamorphosis that is subverting traditional rules of classification.
• Flavor preferences in spirits suggest that opportunities exist for complex, layered flavor expressions.
• Unconventional distilling techniques may also promote all-important sustainability credentials that brands can and should highlight.

• Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.