Inclusivity in Beauty Market - Trend Overview, Consumer Insight and Brand Implications

Inclusivity in Beauty Market - Trend Overview, Consumer Insight and Brand Implications

Summary

This report outlines how consumers are seeking inclusive beauty products to cater for their specific needs, following the launch of Fenty Beauty in 2017, which launched with 50 shades of foundation prompting other brands to accommodate a wider variety of skin tones

The inclusive beauty movement has gained momentum in recent years, largely driven by Fenty Beauty, which launched with fifty foundation shades in 2017.

Scope

• Consumers are increasingly looking for products that are tailored to their needs and personalities
• Particularly in India, consumers feel strongly that brands should tailor their products to different ethnicities and these consumers find it hard to find products for their ethnic group
• Brands are responding by launching wider shade ranges, products designed to appeal to those with physical disabilities and retailers are promoting black-founded beauty brands.

• Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.