Impact of Russia-Ukraine Conflict in Consumer Goods - Thematic Intelligence

Impact of Russia-Ukraine Conflict in Consumer Goods - Thematic Intelligence

Summary

This report explores the impact of the Russia-Ukraine conflict on the consumer goods industry.

The Russian invasion of Ukraine has had impacts worldwide on consumer goods industries. The initial shock sent energy prices rocketing, and the sudden lack of availability of raw materials and staple crops is pushing up the cost of living for many consumers around the world. The subsequent sanctions against Russia by many Western economies have been met with retaliation from Moscow. This includes sanctions that restrict flight paths and international shipping, as well as payment systems and money transfers. The impacts of the Russian invasion of Ukraine are being felt immediately but will also have reverberations for years to come.

Scope

• The availability of raw materials, difficulty with transport, political sanctions, and consumer-led boycotts have substantially changed how global brands operate.
• The supply of staple crops is already bound to be impacted next year, as it is unlikely that a sufficient level of planting for next year’s harvest will take place this year.
• Kraft and ABInBev are set to be impacted the least from the fallout of the Russian-Ukraine conflict because they have been able to stockpile and diversity their raw materials, and their wide geographic spread means they are least impacted by higher transportation costs due to airspace and seaport closures and diversions.
• PepsiCo is set to be heavily impacted negatively by the Russian invasion of Ukraine because of their manufacturing and market trends.

• Understand many of the primary, secondary and tertiary order effects of the Russia–Ukraine conflict in consumer goods
• Learn about the ways in which the global supply chain is affected by the conflict
• Find out where the industry hot-spots are and how companies and markets are trying to catch-up
• Discover how the conflict is impacting global economies and how different actors are responding to the changes