Impact of Political Uncertainty on Consumer Anxiety - Trend Pulse, Consumer Insight and Brand Implications

Impact of Political Uncertainty on Consumer Anxiety - Trend Pulse, Consumer Insight and Brand Implications

Summary

Impact of Political Uncertainty on Consumer Anxiety - Trend Pulse, Consumer Insight and Brand Implications explores how elevated levels of social, political, or economic uncertainty influence purchase choices.

Consumers experience stress and anxiety as a result of uncertainty in the world, whether economically, environmentally, or politically, which impacts consumer behavior.

Scope

• Consumers may seek to alleviate their anxiety with measure, ranging from the seemingly irrational to the deliberate and measured.
• An unpredictable political and economic landscape can fuel consumer anxiety, which in turn inhibits willingness to spend.
• Political uncertainty adds another dimension to brands' marketing and innovation strategies—but it is up to brands whether this is addressed or ignored.

• Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.