Impact of the Metaverse on Sports - Thematic Intelligence
Summary
The metaverse has the potential to be an important technology in the sports industry. Whilst a tried and tested use case has not yet been adopted, there is potential across the industry, to help solve the challenges of fan engagement, media competition, and player safety.
Sports teams, companies, federations, and broadcasters are actively exploring the utility of the metaverse in the sports industry. The adoption of the metaverse intends to increase fan engagement, appeal to a younger, more tech-savvy audience, and create an additional revenue stream in the digital realm. However, a tried and tested, profitable use case has not yet been adopted by the sporting industry. Many Big Tech companies have reversed their decision to invest heavily in the metaverse.
The metaverse will be worth $627 billion by 2030. Virtual stadiums are leading the way in sport innovation. A clear use case for the metaverse in sport has not yet emerged.
Scope
- This report provides an overview of the metaverse theme and looks at its impact on the sport sector.
- The detailed value chain breaks down the metaverse into four categories: foundation, tools, user interface, and experience.
- The report includes a comprehensive data analysis, including market size and growth forecasts for the metaverse.
- It also includes selected case studies highlighting who is innovating in sport, using the metaverse.
- This report will help readers understand the business benefits that could be derived from the metaverse. In addition, the report identifies the technology vendors that are leading across the metaverse market. The report uncovers the sports sponsorship brands that are excelling in the metaverse theme within GlobalData's thematic scorecard.
- Executive Summary
- The Metaverse Value Chain
- Key players in the metaverse value chain
- Foundation layer
- Semiconductors
- Components
- Connectivity
- Data management
- Blockchain
- Tools layer
- 3D engines
- Artificial intelligence
- Visualization engines
- Payment platforms
- Adtech
- User interface layer
- Experience layer
- Sport Challenges
- The Impact of the Metaverse on Sport
- How the metaverse helps resolve the challenge of fan engagement
- How the metaverse helps resolve the challenge of being attractive to sponsors
- How the metaverse helps resolve the challenge of player safety
- How the metaverse helps resolve the challenge of media competition
- How the metaverse helps resolve the challenge of COVID-19 or extreme events
- Case Studies
- Manchester City and Sony partner to create a virtual Etihad Stadium
- Fan Controlled Football teamed up with Stadium Live Studios to attract new fans
- Atlanta Braves and Surreal Events collaborate to create a digital version of Truist Park
- Data Analysis
- Market size and growth forecasts
- Mergers and acquisitions
- Patent trends
- Company filings trends
- Metaverse timeline
- Companies
- Leading metaverse adopters in sport
- Leading metaverse vendors
- Specialist metaverse vendors in sport
- Sector Scorecard
- Sporting sponsor brands sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Key challenges facing the sport sector.
- Table 2: Mergers and acquisitions
- Table 3: Leading metaverse adopters in sport
- Table 4: Leading metaverse vendors
- Table 5: Specialist metaverse vendors in sport
- Table 6: Glossary
- Table 7: GlobalData reports
- List of Figures
- Figure 1: Key players in the metaverse value chain
- Figure 2: The metaverse value chain
- Figure 3: The metaverse value chain - Foundation layer: semiconductors
- Figure 4: The metaverse value chain - Foundation layer: components
- Figure 5: The metaverse value chain - Foundation layer: connectivity
- Figure 6: The metaverse value chain - Foundation layer: data management
- Figure 7: The metaverse value chain - Foundation layer: blockchain
- Figure 8: The metaverse value chain - Tools layer: 3D engines
- Figure 9: The metaverse value chain - Tools layer: artificial intelligence
- Figure 10: The metaverse value chain - Tools layer: visualization engines
- Figure 11: The metaverse value chain - Tools layer: payment platforms
- Figure 12: The metaverse value chain - Tools layer: adtech
- Figure 13: The metaverse value chain - User interface layer
- Figure 14: The metaverse value chain - Experience layer
- Figure 15: Following the cooling of inflated expectations of the metaverse, job vacancies have nosedived
- Figure 16: Thematic impact assessment
- Figure 17: League of Legends World Championship at the Staples Center
- Figure 18: BT Sport Matchday Experience with concurrent friend viewing
- Figure 19: Avatars in the virtual Etihad Stadium
- Figure 20: The virtual Etihad Stadium
- Figure 21: Stadium Live Studios’ sports metaverse platform
- Figure 22: Digital Truist Park
- Figure 23: The metaverse will generate $144 billion in revenue by 2025
- Figure 24: Gaming is the theme driving the most patent publications in the sports industry
- Figure 25: Meta leads the way in terms of metaverse mentions in company filings concerning sport
- Figure 26: The metaverse story
- Figure 27: Who does what in the sports space?
- Figure 28: Thematic screen
- Figure 29: Valuation screen
- Figure 30: Risk screen
- Figure 31: Our five-step approach for generating a sector scorecard
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