Impact of the Metaverse on the Consumer Goods Industry - Thematic Intelligence
Summary
The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. The metaverse brings together a range of next-generation technologies, from cloud computing to virtual reality (VR), augmented reality (AR), digital twins, artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the Internet of Things (IoT), and adtech. Similarly to the internet’s impact on consumer behavior, the metaverse could change how people work, shop, interact, and consume digital and physical products. GlobalData forecasts the metaverse market will be worth $627 billion by 2030, growing at a compound annual growth rate (CAGR) of 33% between 2020 and 2030.
Key Highlights
Large consumer goods companies have begun exploring use cases for the metaverse. Most current applications focus on digital marketing campaigns inside metaverse platforms like Roblox and Decentraland. The increased use of AR, VR, and blockchain technologies in manufacturing can also help reduce costs and production times across consumer goods supply chains. However, the true potential profitability of the metaverse for consumer goods companies lies in the industry’s ability to attach the value of physical products to digital offerings. This reality seems far away. However, when it arrives, the brands most familiar with virtual worlds will be best placed to profit.
Scope
- The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. The metaverse brings together a range of next-generation technologies, from cloud computing to virtual reality (VR), augmented reality (AR), digital twins, artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the Internet of Things (IoT), and adtech. Similarly to the internet’s impact on consumer behavior, the metaverse could change how people work, shop, interact, and consume digital and physical products. GlobalData forecasts the metaverse market will be worth $627 billion by 2030, growing at a compound annual growth rate (CAGR) of 33% between 2020 and 2030.
- Understand the impact of the metaverse theme on the consumer goods sector.
- Access the latest data on the metaverse theme within the consumer goods sector.
- Identify the leading digital transformation efforts from consumer goods companies through investment into the metaverse theme.
- Access case study insights on leading players within the metaverse theme.
- Executive Summary
- The Metaverse Value Chain
- Key players in the metaverse value chain
- Foundation layer
- Semiconductors
- Components
- Connectivity
- Data management
- Blockchain
- Tools layer
- 3D engines
- Artificial intelligence
- Visualization engines
- Payment platforms
- Adtech
- User interface layer
- Experience layer
- Consumer Goods Challenges
- The Impact of the Metaverse on Consumer Goods
- How the metaverse helps resolve the challenge of ESG
- How the metaverse helps resolve the challenge of digitalization
- How the metaverse helps address the challenge of generational shifts
- How the metaverse helps address the future of physical stores and products
- How the metaverse helps resolve the challenge of the future of work
- Case Studies
- Morrisons’ VR recruitment tools
- Mountain Dew hosts a virtual watch party for Call of Duty
- CellarVerse’s digital winery
- Data Analysis
- Market size and growth forecasts
- Mergers and acquisitions
- Hiring trends
- Social media trends
- Metaverse timeline
- Companies
- Leading metaverse adopters in consumer goods
- Leading metaverse vendors
- Specialist metaverse vendors in consumer goods
- Sector Scorecard
- Consumer sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Key challenges facing the consumer goods sector
- Table 2: Mergers and acquisitions
- Table 3: Leading metaverse adopters in consumer goods
- Table 4: Leading metaverse vendors
- Table 5: Specialist metaverse vendors in consumer goods
- Table 6: Glossary
- Table 7: GlobalData reports
- List of Figures
- Figure 1: Key players in the metaverse value chain
- Figure 2: The metaverse value chain
- Figure 3: The metaverse value chain - Foundation layer: semiconductors
- Figure 4: The metaverse value chain - Foundation layer: components
- Figure 5: The metaverse value chain - Foundation layer: connectivity
- Figure 6: The metaverse value chain - Foundation layer: data management
- Figure 7: The metaverse value chain - Foundation layer: blockchain
- Figure 8: The metaverse value chain - Tools layer: 3D engines
- Figure 9: The metaverse value chain - Tools layer: artificial intelligence
- Figure 10: The metaverse value chain - Tools layer: visualization engines
- Figure 11: The metaverse value chain - Tools layer: payment platforms
- Figure 12: The metaverse value chain - Tools layer: adtech
- Figure 13: The metaverse value chain - User interface layer
- Figure 14: The metaverse value chain - Experience layer
- Figure 15: Consumers are extremely concerned about the impact of inflation on household budgets
- Figure 16: Thematic impact assessment
- Figure 17: CellarVerse’s stand inside Vinophila Metaverse
- Figure 18: The metaverse market will be worth $627 billion by 2030
- Figure 19: Metaverse-related active job listings peaked in February 2022
- Figure 20: Total metaverse social media mentions peaked in October 2022
- Figure 21: The metaverse story
- Figure 22: Who does what in the consumer space?
- Figure 23: Thematic screen
- Figure 24: Valuation screen
- Figure 25: Risk screen
- Figure 26: Our five-step approach for generating a sector scorecard
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