Impact of the Metaverse on the Automotive Industry - Thematic Intelligence
Summary
By 2030, the metaverse will be a $626.5 billion opportunity, according to GlobalData. Although the impact of the metaverse on the automotive industry is minor so far, this technology promises to make digital media experiences more immersive, inclusive, and accessible than today. When fully self-driving vehicles arrive - around 2035, according to GlobalData forecasts – AR and the metaverse will play a significant role in onboard information and entertainment systems. Overlaying content over the outside world or repurposing car windows to display a different world entirely will transform the in-car experience. The metaverse will allow consumers to test drive vehicles, enhancing automotive sales and empowering consumer choice.
Key Highlights
Technologies like AR and VR will also be pivotal for vehicle safety training and testing. By simulating real-world conditions in a virtual space, drivers will be able to practice skills without any of the associated risks. Likewise, original equipment manufacturers (OEMs) will be able to simulate vehicle driving tests with primary driver data, with none of the associated safety risks that testing on roads could incur. Real-time digital twins in the metaverse can be used to design, simulate, and optimize new vehicle models, equipment, and manufacturing processes. It can also ensure faster training of automotive staff and create more immersive experiences.
Scope
- The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. It brings together a range of next-generation technologies from cloud computing to artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the Internet of Things (IoT), virtual reality (VR), augmented reality (AR), digital twins, and adtech. While still largely conceptual, the metaverse could transform how people work, shop, communicate, and consume content.
- Understand the impact of the metaverse theme for the automotive sector.
- Access the latest data on the metaverse theme within the automotive sector.
- Identify the leading digital transformation efforts from automotive companies through investment into the metaverse theme.
- Access case study insights on leading players within the metaverse theme.
- Executive Summary
- The Metaverse Value Chain
- Key players in the metaverse value chain
- Foundation layer
- Semiconductors
- Components
- Connectivity
- Data management
- Blockchain
- Tools layer
- 3D engines
- Artificial intelligence
- Visualization engines
- Payment platforms
- Adtech
- User interface layer
- Experience layer
- Automotive Challenges
- The Impact of the Metaverse on Automotive
- How the metaverse helps resolve the challenge of ESG issues
- How the metaverse helps resolve the challenge of CASE megatrends
- How the metaverse helps resolve the challenge of labor shortages
- How the metaverse helps resolve the challenge of market saturation
- How the metaverse helps resolve the challenge of Tesla’s disruptive profile
- Case Studies
- BMW harness Nvidia’s Omniverse to build factories for the future
- Volvo’s driver-in-the-loop simulator improves the safety of vehicle testing
- Renault uses digital twins in its industrial metaverse to design cars
- Hyundai Mobility Adventure
- Holoride enhances in-vehicle experiences
- Data Analysis
- Market size and growth forecasts
- Mergers and acquisitions
- Patent trends
- Company filings trends
- Hiring trends
- Metaverse timeline
- Companies
- Leading metaverse adopters in automotive
- Leading metaverse vendors
- Specialist metaverse vendors in automotive
- Sector Scorecard
- Vehicle manufacturing sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Key challenges facing the automotive sector
- Table 2: Mergers and acquisitions
- Table 3: Leading metaverse adopters in automotive
- Table 4: Leading metaverse vendors
- Table 5: Specialist metaverse vendors in automotive
- Table 6: Glossary
- Table 7: GlobalData reports
- List of Figures
- Figure 1: Key players in the metaverse value chain
- Figure 2: The metaverse value chain
- Figure 3: The metaverse value chain - Foundation layer: semiconductors
- Figure 4: The metaverse value chain - Foundation layer: components
- Figure 5: The metaverse value chain - Foundation layer: connectivity
- Figure 6: The metaverse value chain - Foundation layer: data management
- Figure 7: The metaverse value chain - Foundation layer: blockchain
- Figure 8: The metaverse value chain - Tools layer: 3D engines
- Figure 9: The metaverse value chain - Tools layer: artificial intelligence
- Figure 10: The metaverse value chain - Tools layer: visualization engines
- Figure 11: The metaverse value chain - Tools layer: payment platforms
- Figure 12: The metaverse value chain - Tools layer: adtech
- Figure 13: The metaverse value chain - User interface layer
- Figure 14: The metaverse value chain - Experience layer
- Figure 15: Trending hashtags among leading automotive influencers
- Figure 16: 2022 saw sustained interest around AR, a metaverse-related technology
- Figure 17: Thematic impact assessment
- Figure 18: BMW using Nvidia’s Omniverse
- Figure 19: Volvo’s driver-in-the-loop simulator
- Figure 20: Renault’s in8dustrial metaverse
- Figure 21: Hyundai Mobility Adventure
- Figure 22: Holoride’s in-vehicle platform
- Figure 23: The metaverse will generate $627 billion in revenue in 2030
- Figure 24: Metaverse innovation for the automotive industry is still in its infancy
- Figure 25: Autonomous vehicles are driving automotive innovation in the metaverse
- Figure 26: The metaverse featured strongly in company filings in 2022
- Figure 27: Automotive companies hired 1532 metaverse-related employees over from 2020 to 2022
- Figure 28: The metaverse story
- Figure 29: Who does what in the vehicle manufacturing space?
- Figure 30: Thematic screen
- Figure 31: Valuation screen
- Figure 32: Risk screen
- Figure 33: Our five-step approach for generating a sector scorecard
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