IKEA, Sweden (Home) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
The Swedish retailer positions its pricing for the mass market, allowing it to find a greater diversity in its customer base. IKEA runs as a franchisee business, with multiple companies operating under it, giving franchisees the freedom of adopting an operational model that provides best results. By a substantial margin, IKEA is the largest Swedish retailer in terms of its sales and market share.
Scope
- IKEA’s online proposition coupled with its services allows it to maximize its customer engagement
- Store closures and rising raw material costs amid the pandemic led IKEA to lose market share
- IKEA’s influence will allow it to keep a stronghold on the home improvements market in Sweden
- Gain comprehensive knowledge on IKEA's business and develop a competitive advantage
- Investigate current trends in the Sweden Home market to identify the best opportunities to exploit
- Analysis of key players in the Home market segment in Sweden
- Executive Summary
- Retailer’s Shopper profile
- Home shopper profile
- Where Swedish consumers buy home products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Sales and market shares
- Home market
- Retailer’s market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
Research Assistance
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