ICC Women's T20 World Cup 2023 - Post Event Analysis

ICC Women's T20 World Cup 2023 - Post Event Analysis

Summary

The Women’s T20 World Cup has lucrative broadcast deals across the globe, with many deals included within general ICC broadcasting packages.

Facebook Watch acquired the rights to broadcast the event across the India subcontinent.

In India, the Women’s T20 World Cup is broadcasted on Star Sports, who acquired the global rights to all ICC competitions, in a deal worth a reported $316.67 million annually. The average value of an annual sponsorship deal for the event was $4.9 million.

The event has three deals in place that GlobalData estimates to be each worth over $10 million annually, with Emirates, Oppo and FTX.

Similar to the event’s broadcasting deals, most Women’s T20 World Cup sponsorships are included in general ICC deals.

The most common deal length that brands have agreed with the Women’s T20 World Cup is for five years. Total prize money for the tournament stands at $2.45 million and is allocated depending on performance.

The winning country will take home $1 million, with the runners-up collecting $500,000, with the money split among the players.

An analysis of the recent 2023 Women's T20 World Cup, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

Key Highlights

A detailed overview of the key facts and events which took place in South Africa. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the Women's T20 World Cup.

Who Should Buy?

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2023 Women's T20 World Cup and viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

• This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2023 Women's T20 World Cup sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, as well as the competitions prize-money is also included.

• For those wanting an in-depth analysis of how the 2023 Women's T20 World Cup performed, in the sense of both business and popularity.