Hungary Baby Food Market Assessment and Forecasts to 2029

Hungary Baby Food Market Assessment and Forecasts to 2029

Summary

The number of live births in Hungary stood at 85,200 in 2023. This is anticipated to decrease by 6.6% during 2023–29. The crude birth rate fell during 2017–23. A 0.6% drop in real GDP was recorded in Hungary in 2023, while consumer price inflation stood at 17.7%. The value sales has increased in recent years with the sector registering a CAGR of 6.9% during 2017–23. Likewise, in volume terms, sales increased in 2023, with the sector expanding at a CAGR of 1.1%. Baby wet meals & others and baby milks together accounted for over 85% of value sales of the baby food sector, followed by baby cereals & dry meals. HiPP, Danone, and Nestlé were the top three companies in 2023. In the same year, Danone held the highest value share of the baby milks and baby cereals & dry meals categories. Drugstores & pharmacies was the leading distribution channel in the sector in 2023, accounting for over 50% of overall value sales. GlobalData estimates the market for baby food in the country is expected to increase in value terms during 2023–29, at a CAGR of 2.5%.

Key Highlihts

Value sales of baby milks grew from HUF9.1 billion ($33.1 million) in 2017 to HUF13.7 billion ($38.9 million) in 2023, registering a CAGR of 7.2%.
Volumes of baby cereals & dry meals increased from 0.37 million kg in 2017 to 0.38 million kg in 2023, at a CAGR of 0.4%.
Value sales of the baby wet meals & others rose from HUF9.3 billion ($34 million) in 2017 to HUF13.7 billion ($38.9 million) in 2023, reflecting a CAGR of 6.7%.
During 2017–23, PCC of baby drinks remained at 3.1kg in 2023, as it was in 2017.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Hungary, as part of GlobalData’s global coverage of the sector. It includes an analysis of the following: 

Market environment: The report provides a comparative analysis of the value and volume shares of Hungary against the Eastern European and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Hungary are compared at regional and global levels.

Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Hungarian baby food sector.Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of four categories: baby milks, baby cereals & dry meals, baby wet meals & others, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017–29 period. The analysis also includes the PCC of and PCE on baby food in Hungary, by category. The report provides an analysis of leading manufacturers and brands in the Hungarian baby food sector in 2023 and their market shares in each category.

Production and trade: The report provides an analysis of imports and exports in the Hungarian baby food sector.

Distribution channel: Provides analysis on the leading distribution channels at both sector and category level in 2023.

Economic background: The report also provides an outlook on macroeconomic indicators in Hungary, with a detailed summary of the economy and labor market.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.