Household Products Market Size, Competitive Landscape, Country Analysis, Distribution Channel, Packaging Formats and Forecast, 2016-2026
Summary
The global household products sector was valued at $283.1 billion in 2021 and is forecast to record a CAGR of 3.8% during 2021-26, to reach $341.5 billion by 2026. The Americas represented the largest region in the market in 2021, with a value share of 35.4%, followed by Asia-Pacific with 32.8%. In 2021, tissue & hygiene, was the largest category in terms of value sales, accounting for a share of 42.8%. During the pandemic outbreak, a greater emphasis on hygiene and cleaning habit among consumers was observed, which is expected to continue in the forecast period, helping the growth of household products sector. In addition, increasing purchasing power among global consumers and a shift towards sustainable and naturally produced products are predicted to push the sales growth of the sector. The top five companies in the global household products sector accounted for a combined value share of 30.2% in 2021. The Procter & Gamble Company was the leading company with a value share of 13.5%. It was followed by Unilever plc (4.9%), Reckitt Benckiser Group plc (4%), Kimberly-Clark Corporation (3.9%), and Henkel AG & Co. KGaA (3.9%). The other leading companies were S.C. Johnson & Son, Inc., Essity AB, The Clorox Company, Kao Corporation, and Colgate-Palmolive Company.
COVID-19 heightened consumer focus on health and hygiene, driving the demand in the household products sector. Consumers often look for ingredients which are not only good for cleaning but also natural, such as “lemon”, “oxygen”, or “plant/botanical extracts”, in the products. The inclusion of advanced formulations along with natural ingredients is appealing to consumers. Consumers' growing desire for natural and plant-derived ingredients is paving the way for household products free from chemical and synthetic ingredients. Given their experience of the COVID-19 pandemic, consumers are expected to focus more on cleanliness and hygiene, thus driving the demand for better quality and natural household products.
This report brings together multiple data sources to provide a comprehensive overview of the global household products sector. It includes analysis on the following -
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