Household and Laundry Care Products - Trend Overview, Consumer Insight and Strategies

Household and Laundry Care Products - Trend Overview, Consumer Insight and Strategies

Summary

This report focuses on consumer spending patterns in the household and laundry care categories.

The majority of global consumers are concerned about the impact that inflation will have while also dealing with the pandemic recovery. This report examines the implications for household and laundry care.

Scope

• Consumers may look to buy fewer household cleaning products overall in order to reduce spend.
• The outlay for large pack sizes in laundry care, as a percentage of their total grocery spend, may be difficult for consumers on tight budgets or low incomes to justify.
• Laundry care products are often used in conjunction with household appliances and therefore may need to factor this in in line with rising energy costs.
• Due to living alone and possibly having a lower total household income, it can be both possible and necessary for people in single-person households to be more
flexible on their routines and spending.

• Understand multiple trends and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.