Hong Kong Baby Food - Market Assessment and Forecasts to 2028

Hong Kong Baby Food - Market Assessment and Forecasts to 2028


Summary

The number of live births in Hong Kong declined by 44.4% during 2016-22, reaching 34,500 in 2022. This resulted in a baby population of 116,700 in 2022. The GDP of Hong Kong declined by 3.5% in 2022, due to rising borrowing costs and decreased global demand, while consumer price inflation stood at 2.1%. Overall sales in value terms have decreased in recent years with the sector registering a negative CAGR of 2.9% during 2016-22. In volume terms, sales declined in 2022 registering a negative CAGR of 9.9% during 2016-22. Baby milks remained the largest category in value terms with over 85% of the baby food sector, followed by baby cereals & dry meals. FrieslandCampina and Mead Johnson (Reckitt Benckiser) were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 75% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Hong Kong. The market for baby food in the country is expected to decrease in value terms during 2022-28, registering a negative CAGR of 9.9%.

“Hong Kong Baby Food - Market Assessment and Forecasts to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Hong Kong market.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of the baby milks category decreased from HKD1.7 billion ($214.4 million) in 2016 to HKD1.4 billion ($175.7 million) in 2022, declining at a CAGR of 3.1%.
  • Value sales of the baby cereals & dry meals category fell from HKD108 million ($13.9 million) in 2016 to HKD93.4 million ($11.9 million) in 2022, declining at a CAGR of 2.4%.
  • Value sales of the baby wet meals and other category decreased from HKD94 million ($12.1 million) in 2016 to HKD90.2 million ($11.5 million) in 2022, registering a negative CAGR of 0.7%.
  • Value sales of the baby finger food category grew from HKD36 billion ($4.6 million) in 2016 to HKD39.3 billion ($5 million) in 2022, registering a CAGR of 1.5%.
  • The baby drinks category’s value sales fell from HKD2 million ($0.3 million) in 2016 to HKD1.6 million ($0.2 million) in 2022, registering a negative CAGR of 3.4%.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Hong Kong Compared with Other Leading Countries* in Asia-Pacific
    • PCC and PCE of Hong Kong Compared with Global and Asia-Pacific Markets
  • Background
    • Births - Live Birth Rates
    • Sociodemographic Trends
    • Working Women
    • Working Women - Legislation
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends - Prevalence
    • Regulations
  • Overview
    • Hong Kong Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
  • Category Analysis
    • Baby Milks
      • Market Size Analysis - Category: Baby Milks
      • Baby Milks: Category Trends
      • Baby Milks: Per Capita Trends
      • Baby Milks: Per Capita Trends by Age Group
      • Baby Milks: Segmentation
      • Baby Milks: Manufacturers and Brands
    • Baby Cereals & Dry Meals
      • Market Size Analysis - Category: Baby Cereals & Dry Meals
      • Baby Cereals & Dry Meals: Per Capita Trends
      • Baby Cereals & Dry Meals: Segmentation
      • Baby Cereals & Dry Meals: Manufacturers & Brands
    • Baby Wet Meals & Other
      • Market Size Analysis - Category: Baby Wet Meals & Other
      • Baby Wet Meals & Other: Per Capita Trends
      • Baby Wet Meals & Other: Segmentation
      • Baby Wet Meals & Other: Manufacturers and Brands
    • Baby Finger Food
      • Market Size Analysis - Category: Baby Finger Food
      • Baby Finger Food: Per Capita Trends
      • Baby Finger Food: Segmentation
      • Baby Finger Food: Manufacturers and Brands
    • Baby Drinks
      • Market Size Analysis - Category: Baby Drinks
      • Baby Drinks: Per Capita Trends
      • Baby Drinks: Segmentation
      • Baby Drinks: Manufacturers and Brands
  • Part 5: Production and Trade
    • Imports
    • Exports
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
  • Economic Background
    • GDP Growth and Inflation
  • Prospects and Forecasts
    • Future Trends
  • Definitions
    • Definitions - Category
    • Definitions - Terminology
  • Appendix
    • Baby Population: A fall of 58.5% is expected during 2022-28
    • Sector Value: In 2022, the market’s value sales amounted to $1,052 million
    • Sector Value: In constant price terms, sales decreased by 4.8% during 2016-22
    • Sector Volume: Baby food consumption amounted to 18 million kg in 2022
    • Sector Value: In 2022, the domestic market’s value sales amounted to $204.4 million
    • Sector Value: In constant price terms, domestic sales decreased by 25.3% during 2016-22
    • Sector Volume: Baby food consumption amounted to 3.71 million kg in 2022
    • PCE: Expenditure per baby aged 0-36 months stood at $1,752.1 in 2022
    • PCE: Spending in real terms increased by 19.3% during 2016-22
    • PCC: Intake per baby aged 0-3 years stood at 31.8kg in 2022
    • Baby Milks: Growing-up milk accounted for 50.2% of value sales in 2022
    • Value Forecasts: During 2022-28, the market’s overall value is set to decrease by 50.7%
    • Value Forecasts: Value sales are set to total HKD3,597.8 billion ($459.4 million) in 2028
    • Volume Forecasts: Baby food consumption will total 7.97 million kg in 2028
    • Value Forecasts: During 2022-28, the market’s overall value is set to decrease by 46.6%
    • Value Forecasts: Value sales are set to total HKD756.6 million ($96.6 million) in 2028
    • Volume Forecasts: Baby food consumption will total 1.76 million kg in 2028
    • Per Capita Forecasts: PCE is expected to reach $2,252.6 per baby in 2028
    • Per Capita Forecasts: PCE is anticipated to reach HKD15,624.6 ($ 1,995.1) in 2028
    • Per Capita Forecasts: Intake per baby aged 0-3 years is set to stand at 36.4kg in 2028
    • Exchange Rates (LCU per $)
    • Store Checks: GlobalData recorded 126 SKUs, the majority of which were baby milks
  • Methodology

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