Hong Kong Baby Food - Market Assessment and Forecasts to 2029

Hong Kong Baby Food - Market Assessment and Forecasts to 2029

Summary

The number of live births in Hong Kong declined by 41.3% during 2017-23, reaching 33,248 in 2023. This resulted in a baby population of 0.1 million in 2023. The GDP of Hong Kong grew by 3.2% in 2023, while consumer price inflation stood at 2.3%. Overall sales in value terms declined in recent years with the sector contracting at a negative CAGR of 4% during 2017-23. Likewise, in volume terms, sales decreased during 2017-23, dropping at a negative CAGR of 8%. Baby milks remained the largest category in value terms with over 85% of the baby food sector, distantly followed by baby cereals & dry meals. FrieslandCampina, Mead Johnson (Reckitt Benckiser), and Nestlé together accounted for 68.2% of value sales in 2023. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 75% of overall value sales in 2023. GlobalData estimates that the number of live births will decrease over the forecast period in Hong Kong. The market for baby food in the country is expected to increase in value terms during 2023-29, registering a CAGR of 3.2%.

Key Highlights

• Value sales of baby milks fell from HKD1.7 billion ($212.7 million) in 2017 to HKD1.3 billion ($162.7 million) in 2023, dropping at a negative CAGR of 4.3% during this period.
• Volumes of baby cereals & dry meals decreased from 0.4 million kg in 2017 to 0.24 million kg in 2023, at a negative CAGR of 8%.
• Value sales of the baby wet meals & others category dropped from HKD98 million ($12.6 million) in 2017 to HKD86.2 million ($11 million) in 2023, at a negative CAGR of 2.1%.
• During 2017-23, PCC of baby finger food increased by 20%, totaling 0.6kg in 2023.
• During 2017-23, PCC of baby drinks dropped by 15.2%, to 0.28kg in 2023.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Hong Kong, as part of GlobalData’s global coverage of the sector. It includes an analysis of the following -

• Market environment: The report provides a comparative analysis of the value and volume shares of Hong Kong against the Asia-Pacific and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Hong Kong are compared at regional and global levels.
• Background: Provides an overview of births, sociodemographic trends, working women population, and regulations in the Hong Kong baby food sector.
• Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of five categories: baby milks, baby cereals & dry meals, baby wet meals & others, baby finger food, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017-29 period. The analysis also includes the PCC of and PCE on baby food in Hong Kong, by category. The report provides an analysis of leading manufacturers and brands in the Hong Kong baby food sector in 2023 and their sales shares in each category.
• Production and trade: The report provides an analysis of imports and exports in the Hong Kong baby food sector (2016-23).
• Distribution channels: Provides analysis on the leading distribution channels at both sector and category level in 2023.
• Economic background: The report also provides an outlook on macroeconomic indicators in Hong Kong, with a snapshot of the economy and labor market.
• This report provides two sets of data:
• Information on the total market, including milk products that are purchased in Hong Kong for consumption in mainland China as well as domestic consumption.
• Information covering only domestic consumption.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.