Heineken Holding NV - Company Overview and Analysis, 2023 Update
Summary
Company Analysis: Heineken Holding NV, reports key findings as of 14th June, 2023 based on market analysis and brand diversification by industry and geography.
Heineken Holding NV (Heineken) has strong market presence globally in the alcoholic and non-alcoholic beverages industries. It markets a variety of well-known brands including Heineken, Tiger, Desperados, Sol, Kingfisher, and Birra Moretti. The company has an operational presence across all the regions globally. Western Europe emerged as the largest region for the company which accounted for 30.9% of total sales value in 2022, followed by Latin America and Asia. GlobalData’s thematic scorecard shows that Heineken is one of the dominant players in the virtual augmented reality theme.
Scope
- Heineken focused on expansion with strategic investments at key regions
- Asia was the biggest market for the alcoholic and non-alcoholic beverages industries in 2022
- Business expansion and effective marketing pushed sales for Heineken in 2022
- Heineken’s sentiment score observed growth in Q1 2022
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- Company snapshot
- Company overview
- Sales by region and industry
- Industry forecast overview by region
- Sales performance outlook
- News and deals
- Recruitment trends
- Price dynamics
- Social media trends
- Key themes
- Appendix
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