Healthcare, Hygiene and Toiletries - Trend Overview, Consumer Insight and Brand Implications

Healthcare, Hygiene and Toiletries - Trend Overview, Consumer Insight and Brand Implications

Summary

This report is part of GlobalData's Consumer Spend Analysis series which explores consumer spend on FMCG products amid the ongoing cost-of-living crisis.

The cost-of-living crisis is impacting consumer spend and creating challenges for brands operating in even the most 'essential' consumer sectors. This report explores consumer spend on healthcare, hygiene, and toiletries products and how this differs between various demographics.

Scope

• Most global consumers describe their spend across categories as 'medium'.
• Changes in spend from Q1-Q2 are minimal at present though more significant adjustments can be expected in future as the cost-of-living crisis intensifies

• Understand consumer spend on products across the FMCG industry
• Understand the relevant consumer trends and attitudes that drive spend levels across categories
• Understand the differences in spend between various demographics