HEMA, Netherlands (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

HEMA, Netherlands (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

HEMA customer base is older, with 42.5% of its shoppers aged 55 and above, as its large store network of over 535 locations in the Netherlands makes it especially popular among these shoppers

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• HEMA’s wide product range and value proposition helps the retailer attract a wide range of customers
• HEMA’s low online penetration diluted its performance amidst the pandemic
• A focus on its core markets and online will help HEMA attain sustainable growth in the future

• Gain a comprehensive knowledge on Hema's business and develop a competitive advantage
• Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing & footwear segment in Netherland
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the clothing & footwear markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in Netherland fashion retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share