Guatemala Cigarettes - Market Assessment and Forecasts to 2028
Summary
The Guatemala cigarettes category is expected to grow from GTQ4.3 billion ($0.5 billion) in 2023 to GTQ4.8 billion ($0.6 billion) in 2028, at a CAGR of 2.3%. Per capita expenditure of cigarettes stood at $30.9 in 2023 in Guatemala, which was lower than both the global level ($110) and lower than the regional (33.9) level. Rubios - (Overall), owned by Philip Morris International is the leading brand in the cigarettes category, in 2023. Guatemala imports majority of its cigarettes from South Korea.
Scope
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