Grind Coffee - Success Case Study
Summary
Success Case Study: Grind Coffee focuses on how Grind managed to transform from a single café to a successful international chain, implementing vertical integration from day one of entering the market.
The brand successfully entered the coffee market, and as it quickly adapted to consumers’ needs and embraced different distribution channels such as online shop, industry partnerships and other DTC services, it managed to survive economic slowdown and found different revenue streams apart from standard brick and mortar services.
Scope
- The brand diversified its distribution channels, which protected the company from severe loses during covid.
- Grind successfully widened its product offer to expand its consumer group.
- Grind released first fully compostable coffee pods which highly aligns with growing consumer demands for more sustainable packaging.
- Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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