Greece Cards and Payments Opportunities and Risks to 2027

Greece Cards and Payments Opportunities and Risks to 2027

Summary

GlobalData’s ‘Greece Cards and Payments: Opportunities and Risks to 2027' report provides detailed analysis of market trends in the Greece’s cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry including cash, cards, credit transfers, direct debits and cheques during the review-period (2019-23e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2023e-27). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The report provides top-level market analysis, information and insights into the Greek cards and payments industry, including -

• Current and forecast values for each market in the Greece' cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cash, cards, credit transfers, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Greek cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Greek cards and payments industry.

Scope

Contactless payments are gaining prominence in the country. For example, in May 2023, KTEL intercity bus service collaborated with Visa and NBG Pay to introduce contactless payments on public buses across 33 cities in Greece. The system allows passengers to pay transit fares using cards, cell phones, and smartwatches by swiping on the ticket machines. Payment can be made by domestic or international cards.

While electronic payments are gaining prominence, cash is still used for payments, representing Greek consumers’ high inclination towards cash. To provide easy access to cash, in March 2021, N26 partnered with retailer Bazaar and payment company Viafintech to launch the CASH26 service. Customers can withdraw and deposit cash in 110 Bazaar retail stores by generating a barcode in the N26 app and selecting the withdraw or deposit option.

Innovative payments are also trending in the payment market. For instance, in July 2022, messaging app Viber collaborated with fintech company Rapyd to introduce Viber Pay, an in-chat payment feature enabling users to make payments directly within their conversations. To make payments, users draw on money stored in their Viber Wallet (also available within the Viber app), which can be funded via credit card or bank transfer. All payments must be confirmed using a passcode or biometric identification, with payment confirmations encrypted by default.

Reasons to Buy

The report provides top-level market analysis, information and insights into the Greece’s cards and payments industry, including -

• Make strategic business decisions, using top-level historic and forecast market data, related to the Greek cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Greece’s cards and payments industry.
• Assess the competitive dynamics in the Greece’s cards and payments industry.
• Gain insights into marketing strategies used for various card types in Greece.
• Gain insights into key regulations governing the Greece' cards and payments industry.